The Impact of Internet Cookies on eCommerce

 Cookies with hot coffee and a book you love, on a rainy day. How does that sound? Yummy and alluring, isn’t it?

But well, we are going to talk about another kind of cookie here. A cookie that can help you get richer as it allows you to improve your conversion rate. Right! Just like what you can guess, we are going to discuss about internet cookies.

What is an internet cookie?

Internet cookies, commonly known as cookies, are small bits of data stored in the form of text files on a browser. Cookies are used by web owner to make websites work more efficiently as well as to provide information about customers.

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Generally, cookies are set to bring convenient for visitors by carrying information from one session on a website to another, or between sessions on related websites without burdening a server machine with massive amounts of data storage. Cookies can also serve as a way to improve customer’s experience. For example, when there is a large amount of data stored, a cookie can simply use given user’s information such as password, name, address, preferred font size or language, page layout, etc. so visitors don’t need to fill in login information on each visit.

Types of internet cookies

If you are new to websites for business purposes, understanding different types of cookies are important as it can help you set better experience for both customers and your team. So, adapted from Insights, here are the types of cookies you can use to drive better leads

  1. Necessary cookie enables websites to have basic functions such as page navigation and access to secure.
  2. Preference cookie enables websites to remember information such as a report on your preferred language or region that you are in.
  3. Statistic cookie helps businesses to understand how visitors interact with websites by collecting and reporting information anonymously.
  4. Marketing cookie tracks visitors across websites to display ads that are relevant and engaging for individual users. This cookie will be so useful for publishers and third-party advertisers.
  5. Unclassified cookie provides insight to monitor the health and status of the server and website.

Internet cookies insight for eCommerce

If you own business websites to drive more sales, setting cookies to your websites would add many advantages. Based on 5 types above, each cookie would give better customer experience. While as a business owner, setting statistic and marketing cookies would be so useful.

Cookies allow you to keep a user’s login information as they browse from page to page – it saves user’s browsing history as part of your database, resulting in better customer experience. In addition, cookies can create a seamless shopping cart experience for your consumers. For example, when Alex adds items on his cart, a cookie will track and keep his selection. Then, if Alex abandons his selection, cookie’s database will lead Alex to his old selections the next time he visits. This, in turn, results in a more personalised retargeting campaign that encourages your consumers to revisit their cart that might lead to actual buyers.

Marcus Sheridan, a keynote speaker and author of ‘They Ask You Answer’, also suggested businesses to set cookies on their page. Why? Marcus believed that a cookie is a great way to engage better with your customers. There are 4 other reasons why Marcus recommended cookies.

First, it can tell you how the visitors find you. Whether via pay per click, organic search, or another website – if you understand how people find you, you will have can better your strategy on web marketing.

Second, cookies will tell you how much visitors and what pages a lead has viewed. The number shown in cookies can predict a conversion rate you can make. The more visitors you get, the better conversion you make.

Third, it will show you the number of site customer visit. Knowing this statistic can help you decide which consumers are ready to buy. For instance, there are two buyer-in-progress; the first visit your web once, while the later visits three times in 48 hours. The later buyer-in-progress will likely become an actual buyer as he clearly has acknowledged himself better about your product or service. However, you should remember to not judge a lead before you actually meet them.

Fourth, cookies give you notification and stats of each client that visits your page. Thusly, you can focus your attention to the most prospective clients who have studied your product or service better on your websites. The better clients learn our product, there is a 99 percent chance they will be an awesome customer who buys.

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