Post-Pandemic: The Advantage of VR in Travel Industry Marketing 

The Advantage of VR in Travel Industry Marketing 

There is a large hype about Virtual Reality (VR) technology in the past few years, and for the next few years we will see how the hype in VR technology develops.

VR or not to VR travelling 

Italy4Real surveyed 1,000 people to look into the traveller’s perspective on VR technology. The survey revealed that 81 percent of respondents do not think VR could ever take over real-life travel because this will affect full sensory experience of travelling. Although the majority of travelers think VR will not replace travels, 52 percent believe travel agents could be replaced by Artificial Intelligence (AI). But, majority agree tour guides and hotel staff still need personal touch. 

Inevitably, the introduction of VR technology and AI has led to questions surrounding its use in the future. Will it become established as a method of enticing customers or will it replace travel altogether? 

The pandemic has forced many to stay at home and minimise leisure traveling, so many believe that VR technology could give so much advantage to those who miss going out. Despite lockdown, VR allows travellers to taste travel-like experience through its technology. Among survey respondents, 46 percent say they would invest in a virtual reality travel experience headset. 

Nonetheless, a staggering 81 percent find it hard to believe that virtual reality could replace the desire for real-life travel. And with the lockdown lifted and most businesses, including travel industries, beginning its recovery, the majority of travellers would probably prefer to leave the VR and do real travelling. After all, travellers are yearning for first-hand experience of going to nature.

VR to help gain momentum 

At some points, virtual reality might never be able to replace the real sense of travelling, but it can help enhance the travel experience at the pre-booking stage. Travel customers typically require lots of information from their travel agent before booking a hotel or visiting places. The request might require travel agents to read descriptions, show images, give preview videos, read customer reviews or provide past customers’ opinions on social media. Through the use of intelligent virtual reality, however, this process can be shortened significantly, giving customers a sense of “real” experience before reality – upgrading both the business and customer experience. In short, VR technology is not a thing to leave behind. Businesses should start to harness its excellence, rather than thinking of it as a threat to replace the tourism industry. 

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