Startup Archive

Why Your Startup One-Liner Might Kill You

Let’s start with a pretty open secret in consumer behaviour. It takes the average human only 7 seconds to make a decision on whether they are interested in something or not. So the pressure is on to nail your startup one-liner. The one-liner is nothing more than the hook for potential customers, investors, partners or hires to

What Startups Should Know When Seeking A Mentor

Growing a new startup in the established startup scene is tough. However, you must realise that you are never alone. Successful entrepreneurs like Mark Zuckerberg, Bill Gates, and Jack Ma has been in your position! They have passed through a myriad of rejections, challenges and difficulties before achieving success. But they were not alone! They

Affordable Marketing Methods Your Startup Can Adopt

Whether you are just starting up or has been in the startup scene for a few years, looking for affordable methods to market your services or products is a consistent need. In this fast-paced digital era, online marketing is one brilliant way to publicise your startup, expand your brand, and gain customers at the same

A Guide to Create an Impressive Startup Logo

If you have just conceptualized your startup, the first thing you would need other than the name of your startup, is the logo. Some might seek help from experts to create the most suitable logo, but others prefer to design it together by brainstorming with their team. A logo is the simplest way to present

New to the Startup Scene? Here are 4 Must Know Tips for Startup Founder

Setting up a startup is easy, but maintaining one is the challenging part. You might be very passionate towards your startup, working with capable people and even have investors to fund your business. However, those are not enough to keep your growing business thriving and win your competition(s). As a startup founder, you have many

5 Traits Every Successful Startup Founder Has (and You Should Too)

Everybody knows that there is no coincidence ‘luck’ in the world, especially in business. Luck is a result of hard work and dedications that lead someone to be successful. Regardless how much capital you have, the way you lead your startup contributes significantly to the success of your growing business. Believe it or not, every

Cost-Saving Methods for Startups

One crucial issue for every business, especially startups is costing. Getting your startup off the ground requires efforts and of course, costs never disappear from your list of challenges. Even if you have a large capital, you still need to skimp unnecessary expenses, as your growing business might face unexpected costs. You must know what

Top 5 Hiring Mistakes Your Startup Should Avoid

Everyone agrees that the recruitment process is tough. Whatever the scale, both corporate and startup companies face the same challenge in hiring the best talent to join and strengthen the company. If you are a startup founder, hiring top talents that fit the startup culture, vision, mission and goals are critical as this determines the

How to Evaluate an Offer from a Startup?

Working in a startup is an exciting proposition for many. While a majority of us prefer the comfort of a cubicle in an established company, there are others who would jump in glee at the prospect of working in a startup. The challenges one faces in a startup, along with the promise of multi-million exit,

Pros and Cons of Working for a Start-Up: What to Expect and Not to Expect on Job?

With start-up culture experiencing a boom in the recent times, and new age entrepreneurs capitalising on the trend shift, gig economy taking over the world of work, there are many opportunities as well as challenges presented to the new age mobile-friendly workforce. Looking at the pros of working for a start-up firm, does put your