startup tips Archive

Target Market: What to Do, Tools to Use, and How to Optimise It

Most marketers are trying to talk to everybody and while they do it, they have a difficult time to even grab attention of anybody. This is why targeting in marketing is crucial. What is target market?   Targeting in marketing is a strategy to break down a large market into smaller segments to make you concentrate

Why You Should Adopt Omnichannel Marketing

Businesses today are impacted greatly by the internet as almost everything we see or buy can be found on the internet. So, what does it imply? Well, it implies that today’s digital service has pushed businesses to rethink their services. While traditional marketing media such as printed ads, mailboxes, and commercial TVs are still effective,

One Problem in Entrepreneurship You Might Not Aware Of

When asked about what true success is, what is the first thing coming to your mind? Most people would probably answer that being successful means you can generate a million dollars, build a company, or travel without worrying about money, right? While having a stable business can be considered a success, most people fail to

5 Useful Advices for New Student-Run Startup

Do you know Jeff Nobbs? He is a student-turns-to-be-startup-founder who builds Extrabux. He founded Extrabux during his student life at the University of Southern California in 2006. He and his co-founder, Noah Auerhahn, worked on project while they were still in school. After two years in junior year, they submitted Extrabux to USC business plan

6 Things Startups Need that Could be More Valuable than Money

According to Chorn, a business without funding source will flounder under weight of its own debt. It comes as no surprise that financial support serves as key fuel in which business can run smoothly. Meanwhile, Gaeu categorised funding as two things: 1) It is needed to improve products, services, and technologies; and 2) It is

6 Ways to Get Funding for Your Early-Stage Startup

An out-of-the-box idea, strong determination and high-performing team are essential receipts in building a successful startup. However, these are not enough to ensure your business running smoothly without stable financial support. Money, above all, is often a prerequisite. According to Business Psychology, money in early startup is a lagging indicator of business success. It is

Bored with Business Routine? 10 Ways to Stay Creative and Keep Going

Let’s face it: having routine could be boring. Waking up in the morning, arranging schedule for the day, going to work, meeting clients, discussing business plans with partners, doing these activities over and over can be tiresome at some point. Heather Lench said to BBC that, “Boredom stops us ploughing the same old furrow and

Age is Just a Number: Lessons from Successful Late Bloomers

Have you heard about a company called CoderBunnyz? It is a company producing cool board game that let kids learn how to code from a young age. The fascinating fact does not lie only on the company’s mission itself, but also its founder. CoderBunnyz is founded by a 10 year old girl named Samaira Mehta.

Push and Pull Marketing — The Benefits and Drawbacks for Your Business

In today’s era of technology, there are good chances that most business owners are relying on digital marketing to advertise their products such as using Facebook ads, Google AdWords, Instagram ads, and suchlike. Within digital marketing, there are two types of strategies commonly used in the business: Push and Pull marketing. What is push and

Want to Start a Business? Watch Out for These 6 Common Mistakes!

Aspiring to be your own boss and create your own business is awesome, especially because people need to develop and prove themselves from time to time. While being an employee for life is not a bad thing, you should look further to the future. Imagine having your own startup. You can get more privileges you