start-up Archive

Push Your Startup Forward with Integrated Marketing

What makes a successful startup launch? That’s right: great marketing. The growth of communication technology and change in consumer behaviour requires every business leader to stay current and adapt with the continuous transformation. In the past, business founders mainly used conventional media such as radio, television, or newspaper as their marketing channels. However, today’s advancement

Pros and Cons of Working for a Start-Up: What to Expect and Not to Expect on Job?

With start-up culture experiencing a boom in the recent times, and new age entrepreneurs capitalising on the trend shift, gig economy taking over the world of work, there are many opportunities as well as challenges presented to the new age mobile-friendly workforce. Looking at the pros of working for a start-up firm, does put your