Social media has reinvented the way businesses and marketing work. By maximising the use of social media, you can have a better and stronger relationship with clients or consumers. Social media is also an effective tool to boost brand loyalty. Therefore, business owners should always stay up-to-date with the latest data on social media to
Startups are changing the world. From fighting poverty to opening more jobs, the proliferation of startups today represent the new era of business. Startup is the place where innovations are made and encouraged. According to IDG study, startups are quicker in adopting the automated system in an effective manner. Nearly every startup across the world
Cookies with hot coffee and a book you love, on a rainy day. How does that sound? Yummy and alluring, isn’t it? But well, we are going to talk about another kind of cookie here. A cookie that can help you get richer as it allows you to improve your conversion rate. Right! Just like
Most marketers are trying to talk to everybody and while they do it, they have a difficult time to even grab attention of anybody. This is why targeting in marketing is crucial. What is target market? Targeting in marketing is a strategy to break down a large market into smaller segments to make you concentrate
Businesses today are impacted greatly by the internet as almost everything we see or buy can be found on the internet. So, what does it imply? Well, it implies that today’s digital service has pushed businesses to rethink their services. While traditional marketing media such as printed ads, mailboxes, and commercial TVs are still effective,
Producing money while you sleep, how does it sound? Quite tempting, right? That’s how most people describe what it feels like to be an advertiser or affiliate. Being an affiliate marketer means you need to advertise someone else’s products or services to your blog, social media, websites, or other online platforms. The most interesting benefit
Google keeps improving from time to time. The tech giant is regularly updating their system and algorithm. The algorithm update is aimed to improve the performance of the search engine and to address concerns such as search ranking, mobile optimisation, penalisation of various websites, and content optimisation. In 2018, Google updated its several algorithms that
According to Investopedia, KPI (Key Performance Indicator) is a set of quantifiable measures that a company or industry uses to gauge and compare performance in terms of meeting their strategic and operational goals. AdAge mentioned that 93 percent CMOs are under more pressure to deliver a better ROI. Yet, if marketers do not understand marketing
Marketing is vital for every organisation as it plays key role in increasing sales, growing the business, and engaging customers. It also builds awareness of your company brand so people will recognise and have better knowledge about the products or services you offer. In other words, marketing is more like food than it is medicine.
Have you heard about a company called CoderBunnyz? It is a company producing cool board game that let kids learn how to code from a young age. The fascinating fact does not lie only on the company’s mission itself, but also its founder. CoderBunnyz is founded by a 10 year old girl named Samaira Mehta.