Marketing Archive

4 Useful Tips to Create a Great Investor Pitch

Every startup founder seeking funding must be wondering, how to ‘wow’ potential investors?  Tech startups in Southeast Asia remain strong during the pandemic, report shows. As the startup environment evidences rapid growth, the competition climate is inevitably rising too. Many founders initially fund their business projects with their personal savings or loans. But when the

How to Strengthen Cultural Values of Your Startup

Every startup has their own cultural value and it makes perfect sense if you want your startup’s positive values to show. What appears and the public sees outside, is practically the reflection of the values inside. Public impression about an organization depends on how its employees believe and implement the company’s cultural values on a

Three Startup Mistakes to Avoid for Aspiring Entrepreneur

Southeast Asia’s startup ecosystem is seeing continuous growth with every passing year. According to the SEA Startup Ecosystem 2.0 research commissioned by Singapore-based VC firm Golden Gate Ventures, funding for tech startups in the region has increased 50 times from US$130 million in 2010 to US$7.7 billion in 2020. The proliferation of startups fuels a

Best 3 FREE Social Media Management Tools for Your Business

What’s your business goals this year? In the age of social media, getting your business known on popular social sites like Instagram and Facebook will do more good than harm. In fact, social networks are the second most prominent way to research brands, just behind search engines. Even if consumers discover a brand through a

Stay Ahead of Your Competitors with These SEO Trends 2021

Are you running a small business and looking to get the most of your business website? SEO can do just that. SEO stands for Search Engine Optimization. Simply put, it is the process of optimizing your website in order to get organic or unpaid traffic from search engines like Google. By increasing both the quality

5 Key Success to Customer Experience 

When it comes to digital experience business and digital marketing, the only constant is change. In 2019, expectations for personalized interactions soar as more brands use technology to put customers at the heart of their digital offering. But what are the challenges for 2020?   To help realize your startup digital vision and improve customer experience

How to Get Customer’s Attention to Actually Buy a Product 

The percentage of consumers who conduct online shopping weekly has risen frequently year-over-year. Smartphones become the first go-to technology for this activity. As consumers are familiar with and trust digital technology more than ever, they are going online not only to purchase products but also try other services, such as consulting experts or doing an

9 Main Characteristics of Successful Startup Businesses 

There are many growth and performance-related indicators that help to distinguish if your business idea and its execution plan can be considered as a well-run startup. Here are the most common characteristics of successful startup business are written as follows: High growth potential  As a founder, your business idea might be based on a shaky

7 Elements of Best-Selling Product for Startups

Building great products is no easy feat. Winning clients’ hearts can even be more challenging. But with great products, it will help attract users and consumers. Not to mention, information regarding great products typically spread widely in a short time. Such products are used often and eventually become habits for the users. If you want

5 Notable Online Media That Can Give You Startup Press Coverage 

Getting coverage from high profile newspapers or online media publishers could boost your brand in a huge way. It increases company visibility and cements its reputation. It can also pique the interest of customers, investors, and even potential talents. However, getting media coverage does not come easy. You cannot just write a press release and