Marketing Archive

How Startups Can Stay Ahead of Competitors

Running a startup in 2022 is challenging; while your projects may have great potential for growth, you must foster innovation and stay ahead of competitors to thrive. Some resilient startups have successfully proven their worth and acquired funding from venture capitals, while many others are still struggling financially and seeking stability. As more startups emerge

Startup Story: Warung Pintar

Southeast Asia (SEA) is home to some of the most notable unicorns. While the region is known for its exquisite tourist attractions, its startup ecosystem is gaining momentum in attracting international investors. Indonesia, the biggest and most populous country in SEA, is slowly becoming the next internet economy in the region due to its rapid

Startups in Asia to Watch Out For in 2022

A great number of startups in Asia have performed extraordinarily well in recent years, attracting the attention of global audiences. The region is well-known for its expanding layer of tech-savvy middle class and long-term economic opportunities, making the market increasingly appealing to all types of investors. Even after being battered by the COVID-19, Asia has

How Empathetic Culture Drives Startup Development

Empathy is often viewed as a form of compassion or something that makes individuals feel good about themselves rather than a means of making policies. After two years of struggling against employee burnout caused by the pandemic, empathy is becoming increasingly important in corporate culture. The fuzziness of home and work life has been one

Piktochart’s Business Storytelling Tips for Startups

Started out as a DIY infographic maker, Piktochart is one of Malaysia’s giant startups established in 2011. It now has expanded its business to visual storytelling, including infographics, presentations, reports, and posters. With most users coming from the US, Piktochart’s team, currently consisting of 58 people, is responsible for more than 6 million users worldwide. 

Outsourcing to Escalate Startup Growth: Why and How

  Achieving more by doing less; isn’t it too good to be true? For a growing startup like yours, this can be done by outsourcing. Outsourcing makes it possible to delegate some tasks, typically administrative and paper-related support, to a third-party provider so you can focus on a more strategic role. Now, if you’re wondering

Eye-Opening Employer Branding Statistics for Startups You Must Know

Establishing high-performing teams requires well-defined company branding. Startups across industries are putting their employer brand ahead in order to comprehend better how they are seen online and how that impression influences recruitment, hiring, and retention. But why is employer branding important and what are the actual proofs of this? Here are some of the most

Pitching a Press Coverage for Your Startup

Public relations (PR) is not a high priority for most startups. The truth is, however, press coverage is fundamental for early-stage business ventures. Afterall, how else are people going to find out about your fantastic product or services if they never get to know about it? For struggling startups, paying for expensive ads on the

4 Useful Tips to Create a Great Investor Pitch

Every startup founder seeking funding must be wondering, how to ‘wow’ potential investors?  Tech startups in Southeast Asia remain strong during the pandemic, report shows. As the startup environment evidences rapid growth, the competition climate is inevitably rising too. Many founders initially fund their business projects with their personal savings or loans. But when the

How to Strengthen Cultural Values of Your Startup

Every startup has their own cultural value and it makes perfect sense if you want your startup’s positive values to show. What appears and the public sees outside, is practically the reflection of the values inside. Public impression about an organization depends on how its employees believe and implement the company’s cultural values on a