Marketing Archive

Target Market: What to Do, Tools to Use, and How to Optimise It

Most marketers are trying to talk to everybody and while they do it, they have a difficult time to even grab attention of anybody. This is why targeting in marketing is crucial. What is target market?   Targeting in marketing is a strategy to break down a large market into smaller segments to make you concentrate

Why You Should Adopt Omnichannel Marketing

Businesses today are impacted greatly by the internet as almost everything we see or buy can be found on the internet. So, what does it imply? Well, it implies that today’s digital service has pushed businesses to rethink their services. While traditional marketing media such as printed ads, mailboxes, and commercial TVs are still effective,

2019 Insights Affiliate Marketers Should Watch Out

Producing money while you sleep, how does it sound? Quite tempting, right? That’s how most people describe what it feels like to be an advertiser or affiliate. Being an affiliate marketer means you need to advertise someone else’s products or services to your blog, social media, websites, or other online platforms. The most interesting benefit

Google Algorithm Update & Content Strategy in 2019: How It Affects Your Business

Google keeps improving from time to time. The tech giant is regularly updating their system and algorithm. The algorithm update is aimed to improve the performance of the search engine and to address concerns such as search ranking, mobile optimisation, penalisation of various websites, and content optimisation. In 2018, Google updated its several algorithms that

7 Vital KPIs Ecommerce Marketer Should Monitor on Daily Basis

According to Investopedia, KPI (Key Performance Indicator) is a set of quantifiable measures that a company or industry uses to gauge and compare performance in terms of meeting their strategic and operational goals. AdAge mentioned that 93 percent CMOs are under more pressure to deliver a better ROI. Yet, if marketers do not understand marketing

Part Artist – Part Scientist: The Evolution of Marketer

Marketing is vital for every organisation as it plays key role in increasing sales, growing the business, and engaging customers. It also builds awareness of your company brand so people will recognise and have better knowledge about the products or services you offer. In other words, marketing is more like food than it is medicine.

Age is Just a Number: Lessons from Successful Late Bloomers

Have you heard about a company called CoderBunnyz? It is a company producing cool board game that let kids learn how to code from a young age. The fascinating fact does not lie only on the company’s mission itself, but also its founder. CoderBunnyz is founded by a 10 year old girl named Samaira Mehta.

4 Major Types of Businesses You Should Know before Launching Your Own

Are you thinking of starting your own business? If the answer is a yes, then you might want to consider the next questions: Why do you want to start a business? How will you start your business? What do you want to build? It is crucial to fully understand what motivates you to jump on

4 Strategies to Attract Potential Customers to Purchase Your Product

As a business owner, you want to make your products known to the public and get customers buy them. There is no doubt that having regular customers or repeat buyers is a great deal for young company like yours. However, running a new business is not as easy as turning the palm of the hand.

Developing Marketing Strategy for a Startup? Try Out These Things!

How long has it been since the first time you launched your startup? Have you been able to make some money, or did you just burn it? At this point, you might have just realised that developing your own business is not an easy feat. As a matter of fact, you might have heard that