Marketing Archive

5 Tips for Posting Startup Job Ads that Attract Top Talents 

It is projected that there will be 55 million job openings available in the economy through 2020, suggesting that the competition to fetch quality talents will be fiercer, especially for green startups. In order to win the battle of talent, there is one thing newly-built startup founder can do: revamping job ads strategy.  Why should

What to SELL and NOT to Sell in E-commerce Business

E-commerce business is expected to increase like never before simply because of the trend of smartphone usage which has increased over the past decades. E-commerce is also predicted to skyrocketing due to its effectiveness and accessibility. According to e-commerce statistic, the rate of online shopping is increasing beyond measure rate and this is driving e-commerce

Complete Guide to Direct to Consumer Business (D2C)

The old century indirect brand economy is slowly disappearing as consumers demand more transparent and comfortable shopping experience. IAB study revealed that for the past few years, disruption has been a constant in the media landscape. Yet, patterns are emerging that give clarity to the path forward for the digital media and advertising industry.  That

How Consumers Discover Your Brand if NOT Through Ads?

Let’s face it: not everyone likes seeing ads while surfing online. Owing to this reason, people use ad-blocker to get an ad-free browsing experience. When this increasingly becomes a trend, ad-blocking activity continues to become a key concern for business players. With consumers taking more control over their online experiences, marketers who rely heavily on

How to Maximise Sales on Christmas and New Year Season 

Christmas and New Year holidays are the two most awaited time of the year for many businesses. Why? Because the festive season is when the biggest sale happen. According to Cloud Ways research, there is a whopping 246.15 percent increase in worldwide e-commerce sales during holiday seasons. Gen Z won as the highest holiday spender

Microservice vs. Monolith: Which One is the Best to Use? 

What are microservice and monolith?  Microservice is an approach to application development in which a large application is built as a suite of modular services. It is generally used by large scale business to handle larger traffic loads. Martin Fowler advised that early startup should not even consider microservices unless you have a system that

Social Media Trends Every Startup Need to Notice

Social media has reinvented the way businesses and marketing work. By maximising the use of social media, you can have a better and stronger relationship with clients or consumers. Social media is also an effective tool to boost brand loyalty. Therefore, business owners should always stay up-to-date with the latest data on social media to

4 Booming Startup Trends to Stay Ahead in a Competitive Business

Startups are changing the world. From fighting poverty to opening more jobs, the proliferation of startups today represent the new era of business. Startup is the place where innovations are made and encouraged. According to IDG study, startups are quicker in adopting the automated system in an effective manner. Nearly every startup across the world

The Impact of Internet Cookies on eCommerce

 Cookies with hot coffee and a book you love, on a rainy day. How does that sound? Yummy and alluring, isn’t it? But well, we are going to talk about another kind of cookie here. A cookie that can help you get richer as it allows you to improve your conversion rate. Right! Just like

Target Market: What to Do, Tools to Use, and How to Optimise It

Most marketers are trying to talk to everybody and while they do it, they have a difficult time to even grab attention of anybody. This is why targeting in marketing is crucial. What is target market?   Targeting in marketing is a strategy to break down a large market into smaller segments to make you concentrate