According to Investopedia, KPI (Key Performance Indicator) is a set of quantifiable measures that a company or industry uses to gauge and compare performance in terms of meeting their strategic and operational goals. AdAge mentioned that 93 percent CMOs are under more pressure to deliver a better ROI. Yet, if marketers do not understand marketing
Marketing is vital for every organisation as it plays key role in increasing sales, growing the business, and engaging customers. It also builds awareness of your company brand so people will recognise and have better knowledge about the products or services you offer. In other words, marketing is more like food than it is medicine.
Have you heard about a company called CoderBunnyz? It is a company producing cool board game that let kids learn how to code from a young age. The fascinating fact does not lie only on the company’s mission itself, but also its founder. CoderBunnyz is founded by a 10 year old girl named Samaira Mehta.
Are you thinking of starting your own business? If the answer is a yes, then you might want to consider the next questions: Why do you want to start a business? How will you start your business? What do you want to build? It is crucial to fully understand what motivates you to jump on
As a business owner, you want to make your products known to the public and get customers buy them. There is no doubt that having regular customers or repeat buyers is a great deal for young company like yours. However, running a new business is not as easy as turning the palm of the hand.
How long has it been since the first time you launched your startup? Have you been able to make some money, or did you just burn it? At this point, you might have just realised that developing your own business is not an easy feat. As a matter of fact, you might have heard that
Transformation of communication ways Do you realize the ways that people acquire information have been changing significantly overtime? In the old days, they mainly obtained information from newspaper, radio and television. These sources, however, are quite limited because they only work well locally. Although these traditional media of communication are still being used, the internet
Startups are commonly known to be tech companies who work on many technology strategies and digital products. Web developers, back ends, front ends, and SEO engineers are some positions you frequently see from these startups when they are hiring, especially new startups. However, are startups too exclusive for those who cannot code at all? If
One crucial issue for every business, especially startups is costing. Getting your startup off the ground requires efforts and of course, costs never disappear from your list of challenges. Even if you have a large capital, you still need to skimp unnecessary expenses, as your growing business might face unexpected costs. You must know what
Many startups rush to publish their products and rocket the popularity through social medias platforms. Why? This strategy is known to work, as the users on those platforms are enormously large and keep growing day to day. What better ways to push your new products out if not through social media platforms? See also :