Marketing Archive

How to Get Customer’s Attention to Actually Buy a Product 

The percentage of consumers who conduct online shopping weekly has risen frequently year-over-year. Smartphones become the first go-to technology for this activity. As consumers are familiar with and trust digital technology more than ever, they are going online not only to purchase products but also try other services, such as consulting experts or doing an

9 Main Characteristics of Successful Startup Businesses 

There are many growth and performance-related indicators that help to distinguish if your business idea and its execution plan can be considered as a well-run startup. Here are the most common characteristics of successful startup business are written as follows: High growth potential  As a founder, your business idea might be based on a shaky

7 Elements of Best-Selling Product for Startups

Building great products is no easy feat. Winning clients’ hearts can even be more challenging. But with great products, it will help attract users and consumers. Not to mention, information regarding great products typically spread widely in a short time. Such products are used often and eventually become habits for the users. If you want

5 Notable Online Media That Can Give You Startup Press Coverage 

Getting coverage from high profile newspapers or online media publishers could boost your brand in a huge way. It increases company visibility and cements its reputation. It can also pique the interest of customers, investors, and even potential talents. However, getting media coverage does not come easy. You cannot just write a press release and

5 Tips for Posting Startup Job Ads that Attract Top Talents 

It is projected that there will be 55 million job openings available in the economy through 2020, suggesting that the competition to fetch quality talents will be fiercer, especially for green startups. In order to win the battle of talent, there is one thing newly-built startup founder can do: revamping job ads strategy.  Why should

What to SELL and NOT to Sell in E-commerce Business

E-commerce business is expected to increase like never before simply because of the trend of smartphone usage which has increased over the past decades. E-commerce is also predicted to skyrocketing due to its effectiveness and accessibility. According to e-commerce statistic, the rate of online shopping is increasing beyond measure rate and this is driving e-commerce

Complete Guide to Direct to Consumer Business (D2C)

The old century indirect brand economy is slowly disappearing as consumers demand more transparent and comfortable shopping experience. IAB study revealed that for the past few years, disruption has been a constant in the media landscape. Yet, patterns are emerging that give clarity to the path forward for the digital media and advertising industry.  That

How Consumers Discover Your Brand if NOT Through Ads?

Let’s face it: not everyone likes seeing ads while surfing online. Owing to this reason, people use ad-blocker to get an ad-free browsing experience. When this increasingly becomes a trend, ad-blocking activity continues to become a key concern for business players. With consumers taking more control over their online experiences, marketers who rely heavily on

How to Maximise Sales on Christmas and New Year Season 

Christmas and New Year holidays are the two most awaited time of the year for many businesses. Why? Because the festive season is when the biggest sale happen. According to Cloud Ways research, there is a whopping 246.15 percent increase in worldwide e-commerce sales during holiday seasons. Gen Z won as the highest holiday spender

Microservice vs. Monolith: Which One is the Best to Use? 

What are microservice and monolith?  Microservice is an approach to application development in which a large application is built as a suite of modular services. It is generally used by large scale business to handle larger traffic loads. Martin Fowler advised that early startup should not even consider microservices unless you have a system that