Marketing Archive

4 Booming Startup Trends to Stay Ahead in a Competitive Business

Startups are changing the world. From fighting poverty to opening more jobs, the proliferation of startups today represent the new era of business. Startup is the place where innovations are made and encouraged. According to IDG study, startups are quicker in adopting the automated system in an effective manner. Nearly every startup across the world

The Impact of Internet Cookies on eCommerce

 Cookies with hot coffee and a book you love, on a rainy day. How does that sound? Yummy and alluring, isn’t it? But well, we are going to talk about another kind of cookie here. A cookie that can help you get richer as it allows you to improve your conversion rate. Right! Just like

Target Market: What to Do, Tools to Use, and How to Optimise It

Most marketers are trying to talk to everybody and while they do it, they have a difficult time to even grab attention of anybody. This is why targeting in marketing is crucial. What is target market?   Targeting in marketing is a strategy to break down a large market into smaller segments to make you concentrate

Why You Should Adopt Omnichannel Marketing

Businesses today are impacted greatly by the internet as almost everything we see or buy can be found on the internet. So, what does it imply? Well, it implies that today’s digital service has pushed businesses to rethink their services. While traditional marketing media such as printed ads, mailboxes, and commercial TVs are still effective,

2019 Insights Affiliate Marketers Should Watch Out

Producing money while you sleep, how does it sound? Quite tempting, right? That’s how most people describe what it feels like to be an advertiser or affiliate. Being an affiliate marketer means you need to advertise someone else’s products or services to your blog, social media, websites, or other online platforms. The most interesting benefit

Google Algorithm Update & Content Strategy in 2019: How It Affects Your Business

Google keeps improving from time to time. The tech giant is regularly updating their system and algorithm. The algorithm update is aimed to improve the performance of the search engine and to address concerns such as search ranking, mobile optimisation, penalisation of various websites, and content optimisation. In 2018, Google updated its several algorithms that

7 Vital KPIs Ecommerce Marketer Should Monitor on Daily Basis

According to Investopedia, KPI (Key Performance Indicator) is a set of quantifiable measures that a company or industry uses to gauge and compare performance in terms of meeting their strategic and operational goals. AdAge mentioned that 93 percent CMOs are under more pressure to deliver a better ROI. Yet, if marketers do not understand marketing

Part Artist – Part Scientist: The Evolution of Marketer

Marketing is vital for every organisation as it plays key role in increasing sales, growing the business, and engaging customers. It also builds awareness of your company brand so people will recognise and have better knowledge about the products or services you offer. In other words, marketing is more like food than it is medicine.

Age is Just a Number: Lessons from Successful Late Bloomers

Have you heard about a company called CoderBunnyz? It is a company producing cool board game that let kids learn how to code from a young age. The fascinating fact does not lie only on the company’s mission itself, but also its founder. CoderBunnyz is founded by a 10 year old girl named Samaira Mehta.

4 Major Types of Businesses You Should Know before Launching Your Own

Are you thinking of starting your own business? If the answer is a yes, then you might want to consider the next questions: Why do you want to start a business? How will you start your business? What do you want to build? It is crucial to fully understand what motivates you to jump on