Marketing Archive

How Empathetic Culture Drives Startup Development

Empathy is often viewed as a form of compassion or something that makes individuals feel good about themselves rather than a means of making policies. After two years of struggling against employee burnout caused by the pandemic, empathy is becoming increasingly important in corporate culture. The fuzziness of home and work life has been one

Piktochart’s Business Storytelling Tips for Startups

Started out as a DIY infographic maker, Piktochart is one of Malaysia’s giant startups established in 2011. It now has expanded its business to visual storytelling, including infographics, presentations, reports, and posters. With most users coming from the US, Piktochart’s team, currently consisting of 58 people, is responsible for more than 6 million users worldwide. 

Outsourcing to Escalate Startup Growth: Why and How

  Achieving more by doing less; isn’t it too good to be true? For a growing startup like yours, this can be done by outsourcing. Outsourcing makes it possible to delegate some tasks, typically administrative and paper-related support, to a third-party provider so you can focus on a more strategic role. Now, if you’re wondering

Eye-Opening Employer Branding Statistics for Startups You Must Know

Establishing high-performing teams requires well-defined company branding. Startups across industries are putting their employer brand ahead in order to comprehend better how they are seen online and how that impression influences recruitment, hiring, and retention. But why is employer branding important and what are the actual proofs of this? Here are some of the most

Pitching a Press Coverage for Your Startup

Public relations (PR) is not a high priority for most startups. The truth is, however, press coverage is fundamental for early-stage business ventures. Afterall, how else are people going to find out about your fantastic product or services if they never get to know about it? For struggling startups, paying for expensive ads on the

4 Useful Tips to Create a Great Investor Pitch

Every startup founder seeking funding must be wondering, how to ‘wow’ potential investors?  Tech startups in Southeast Asia remain strong during the pandemic, report shows. As the startup environment evidences rapid growth, the competition climate is inevitably rising too. Many founders initially fund their business projects with their personal savings or loans. But when the

How to Strengthen Cultural Values of Your Startup

Every startup has their own cultural value and it makes perfect sense if you want your startup’s positive values to show. What appears and the public sees outside, is practically the reflection of the values inside. Public impression about an organization depends on how its employees believe and implement the company’s cultural values on a

Three Startup Mistakes to Avoid for Aspiring Entrepreneur

Southeast Asia’s startup ecosystem is seeing continuous growth with every passing year. According to the SEA Startup Ecosystem 2.0 research commissioned by Singapore-based VC firm Golden Gate Ventures, funding for tech startups in the region has increased 50 times from US$130 million in 2010 to US$7.7 billion in 2020. The proliferation of startups fuels a

Best 3 FREE Social Media Management Tools for Your Business

What’s your business goals this year? In the age of social media, getting your business known on popular social sites like Instagram and Facebook will do more good than harm. In fact, social networks are the second most prominent way to research brands, just behind search engines. Even if consumers discover a brand through a

Stay Ahead of Your Competitors with These SEO Trends 2021

Are you running a small business and looking to get the most of your business website? SEO can do just that. SEO stands for Search Engine Optimization. Simply put, it is the process of optimizing your website in order to get organic or unpaid traffic from search engines like Google. By increasing both the quality