marketing tips Archive

The Impact of Internet Cookies on eCommerce

 Cookies with hot coffee and a book you love, on a rainy day. How does that sound? Yummy and alluring, isn’t it? But well, we are going to talk about another kind of cookie here. A cookie that can help you get richer as it allows you to improve your conversion rate. Right! Just like

Target Market: What to Do, Tools to Use, and How to Optimise It

Most marketers are trying to talk to everybody and while they do it, they have a difficult time to even grab attention of anybody. This is why targeting in marketing is crucial. What is target market?   Targeting in marketing is a strategy to break down a large market into smaller segments to make you concentrate

2019 Insights Affiliate Marketers Should Watch Out

Producing money while you sleep, how does it sound? Quite tempting, right? That’s how most people describe what it feels like to be an advertiser or affiliate. Being an affiliate marketer means you need to advertise someone else’s products or services to your blog, social media, websites, or other online platforms. The most interesting benefit

Google Algorithm Update & Content Strategy in 2019: How It Affects Your Business

Google keeps improving from time to time. The tech giant is regularly updating their system and algorithm. The algorithm update is aimed to improve the performance of the search engine and to address concerns such as search ranking, mobile optimisation, penalisation of various websites, and content optimisation. In 2018, Google updated its several algorithms that

4 Effective Hacks to Improve Social Media for Customer Acquisition

Molly Galetto in NGData defined customer acquisition as “acquiring new customers including consumers to purchase company’s products and/or services.” The cost of customer acquisition is important to evaluate how much value customers bring to your business. Its management refers to set of methodologies and systems for managing customers’ prospect and inquiries. Galetto stated that successful