marketing tips Archive

Outsourcing to Escalate Startup Growth: Why and How

  Achieving more by doing less; isn’t it too good to be true? For a growing startup like yours, this can be done by outsourcing. Outsourcing makes it possible to delegate some tasks, typically administrative and paper-related support, to a third-party provider so you can focus on a more strategic role. Now, if you’re wondering

Eye-Opening Employer Branding Statistics for Startups You Must Know

Establishing high-performing teams requires well-defined company branding. Startups across industries are putting their employer brand ahead in order to comprehend better how they are seen online and how that impression influences recruitment, hiring, and retention. But why is employer branding important and what are the actual proofs of this? Here are some of the most

How to Strengthen Cultural Values of Your Startup

Every startup has their own cultural value and it makes perfect sense if you want your startup’s positive values to show. What appears and the public sees outside, is practically the reflection of the values inside. Public impression about an organization depends on how its employees believe and implement the company’s cultural values on a

5 Key Success to Customer Experience 

When it comes to digital experience business and digital marketing, the only constant is change. In 2019, expectations for personalized interactions soar as more brands use technology to put customers at the heart of their digital offering. But what are the challenges for 2020?   To help realize your startup digital vision and improve customer experience

How to Get Customer’s Attention to Actually Buy a Product 

The percentage of consumers who conduct online shopping weekly has risen frequently year-over-year. Smartphones become the first go-to technology for this activity. As consumers are familiar with and trust digital technology more than ever, they are going online not only to purchase products but also try other services, such as consulting experts or doing an

5 Notable Online Media That Can Give You Startup Press Coverage 

Getting coverage from high profile newspapers or online media publishers could boost your brand in a huge way. It increases company visibility and cements its reputation. It can also pique the interest of customers, investors, and even potential talents. However, getting media coverage does not come easy. You cannot just write a press release and

Complete Guide to Direct to Consumer Business (D2C)

The old century indirect brand economy is slowly disappearing as consumers demand more transparent and comfortable shopping experience. IAB study revealed that for the past few years, disruption has been a constant in the media landscape. Yet, patterns are emerging that give clarity to the path forward for the digital media and advertising industry.  That

How Important is Your Website’s Visual for Customers? 

It is common knowledge that our clothes, hairstyles, body language, and even smell are the first determiner in how people will treat us. But does this notion also go the same to a company website design? The answer is an obvious YES. Statistics by PARQA revealed that judgements on a company’s credibility are 75 percent

Microservice vs. Monolith: Which One is the Best to Use? 

What are microservice and monolith?  Microservice is an approach to application development in which a large application is built as a suite of modular services. It is generally used by large scale business to handle larger traffic loads. Martin Fowler advised that early startup should not even consider microservices unless you have a system that

How to Use TikTok as a Marketing Strategy

Michael Stelzner said that if you can deliver better results for your company with your social media marketing, you could be the reason your company thrives. What Stelzner tried to emphasise is that marketers should adopt social marketing approach because it is the only way to make your products or services known in no time.