Christmas and New Year holidays are the two most awaited time of the year for many businesses. Why? Because the festive season is when the biggest sale happen. According to Cloud Ways research, there is a whopping 246.15 percent increase in worldwide e-commerce sales during holiday seasons. Gen Z won as the highest holiday spender
Michael Stelzner said that if you can deliver better results for your company with your social media marketing, you could be the reason your company thrives. What Stelzner tried to emphasise is that marketers should adopt social marketing approach because it is the only way to make your products or services known in no time.
Study published at JSTOR found that curiosity plays an important role in engaging customers. Identifying processes of curiosity resolution and its impact on consumer motivation and learning, the data revealed that curiosity-generating advertising strategy does increase interest and learning relative to a strategy that provides detailed product information. Consumers who are directed to curiosity-advertising did
Most marketers are trying to talk to everybody and while they do it, they have a difficult time to even grab attention of anybody. This is why targeting in marketing is crucial. What is target market? Targeting in marketing is a strategy to break down a large market into smaller segments to make you concentrate