company branding Archive

8 Ways for Tech Startups to Build Brand Repute

Let’s put it this way. When you want to order soda at a restaurant, do you say Coke, or Cola? When you ask your friends to check something on the internet, do you recommend them using Google, or Yahoo!? When you ask your friends to edit and give effects to an image, did you mention

Branding Mistakes You Should Totally Avoid as Marketing Person in Startup

Do you work as marketing staff in a newly-built startup? Does your startup have an engaging company brand? To avoid any misunderstanding that might occur from an ill-prepared branding strategy, how do you plan to avoid mistakes? Here are two reasons why building company brand often causes dilemma for a marketing strategist, especially for small