branding Archive

Branding Mistakes You Should Totally Avoid as Marketing Person in Startup

Do you work as marketing staff in a newly-built startup? Does your startup have an engaging company brand? To avoid any misunderstanding that might occur from an ill-prepared branding strategy, how do you plan to avoid mistakes? Here are two reasons why building company brand often causes dilemma for a marketing strategist, especially for small

5 Steps to Build the Right Personal Brand for a Startup Founder

Recent years, we have heard a few successful and popular startup founders. Many people care about the way they dressed, background stories, and even private lives. No wonder, you probably have watched one or two movies about famous startup founders! Now, we have to agree that a well-known startup founder affects the startup success. Those

Branding Your Startup: It’s All About Making A Name

Have an idea innovative enough to be capitalised upon? Great, you sure do have every modicum of motivation and inspiration to create a legacy that lives forever. This might be that one big chance to break free from the shackles of mediocrity and aim for something big, something that changes you and your team members’

4 Successful Marketing Tips for Startups

Marketing is one of the most important factors that will determine the success of any business.  Carefully planned marketing strategies will ensure brand sustainability in the long run. We need to be very certain that our marketing efforts, not only will help us bring in the sales, it can also create an environment where consumers