4 Booming Startup Trends to Stay Ahead in a Competitive Business

Startups are changing the world. From fighting poverty to opening more jobs, the proliferation of startups today represent the new era of business. Startup is the place where innovations are made and encouraged. According to IDG study, startups are quicker in adopting the automated system in an effective manner. Nearly every startup across the world have digital business plans as compared to 87 percent of well-established companies. Additionally, 55 percent of startups have adopted a robust strategy compared to 38 percent of a more established company, indicating that small-businesses like startups have huge potential to succeed better.

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Not just about technology, startups also need to be ready and open wide their availability to access more ideas that can turn the entire industry upside down. To begin with, here are four trends you will need to focus on the following years.

Remote working

Remote working is no longer an option, it is a necessity for enterprises in order to thrive. The growth of remote working is driven greatly by large corporations. Amazon, Dell, Cigna, Salesforce, Philips, and Nielsen are the example of established businesses that conduct this practice by hiring remote talents. Small enterprises, in this case, should also reap the advantage of remote recruitment. Flexjob stats showed that there are already 3.9 million workers in America who at least working remotely half the time. Additionally, hiring managers predicted that one-third of employees will work remotely in the next 10 years.

Another survey also revealed that working remotely has helped employees manage better work-life balance with 55 percent of respondents said they worked remotely full time. Not to mention, freelancers are a good option for startups as they can be an invaluable source for acquiring talents without having to hire them.


Consumers demand better and faster service from providers. According to YEC survey, customers live fast-paced and are already stressed with work. In this case, a business should provide and ensure that their product or service relieves some of the stress, or at least ease consumer’s buying behaviour. Owing to this reason, marketing should become more personalised that your actions can convince and speak directly to consumer’s needs. In addition, 24/7 customer support should be made available. Thanks to the advanced technology of chatbots, businesses can now have access to constant and seamless customer support.


Artificial intelligence, machine learning, voice recognition, and other automated technologies are no longer a concept but part of our everyday life. A survey showed that there are 50 percent chances that AI will be responsible for all tasks in the next five years. A job such as translating language, writing, and retail is predicted to be fully automated in not more than 30 years in the future. Thusly, investing in technology should no longer be questioned by leaders.

Additionally, voice search and mobile applications are also emerging in the market. Mobile devices are always in our hands no matter we go and voice search has become part of an easy life. BackLinko mentioned that voice search is huge and is getting bigger with more and more customers will use Google voice search more often. Startup, respectively, should be able to adapt to these changes.

Blockchain and collaboration

2019 is the year where blockchain is part of startup growth, according to Ignite. In fact, blockchain is an expandable business to explore and is definitely one of the trends to mature business. More than half of businesses in various industries are using blockchain to provide better security system and efficiency in their everyday operations.

That said, startup blockchain can initiate better collaboration between startups and big enterprises. A startup can grow their business better when they are not alone in running it. On the other hand, big companies are partnering with promising startups on a large scale. Startups provide innovative ideas and talent to corporate with, while large corporates offer flexibility and ability within a market that startup cannot afford yet, resulting in a win-win collaboration.

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