Social media has reinvented the way businesses and marketing work. By maximising the use of social media, you can have a better and stronger relationship with clients or consumers. Social media is also an effective tool to boost brand loyalty. Therefore, business owners should always stay up-to-date with the latest data on social media to improve clients/consumers engagement strategy.
To help you get the latest updates, we have compiled reports from various resources to give you a summary on social media trends every startup, business, and social media marketer should know.
General results of social media trends
Social media is on the rise so business owners need to be smart in using it as a strategic plan to advertise their products and services. To help you go through which social media platform has the best impression, this is the general results of the trend.
Smart brands are focusing less on maximising user reach and more on generating transparent, quality engagement. Thus, developing a more intimate, meaningful dialogue with smaller, more valuable audience groups should be marketers’ concerns
Earning the trust and providing real value are key for continued engagement
70 percent of China’s Gen Zers now buy directly from social media
Facebook (2196 million users) and YouTube (1900 million users) ranks the highest for its overall active users
Direct message is on the rise, with 69 percent of U.S. respondents said that directly messaging a company helps them feel more confident about the brand
TikTok becomes the third more installed app across the App Store and Google Play, behind only WhatsApp and Facebook Messenger
Instagram is the hottest social media for today (up from 66 percent in 2018); meanwhile, Facebook drops from 67 to 61 percent and messenger bots declines from 70 percent to 45 percent
50 percent of respondents agree that there is a need to personalise content and experiences is a key challenge as opposed to the case of Facebook Scandal; meanwhile, 60 percent of people no longer trust social media networks
Instagram stories, Facebook stories, and WhatsApp status should not be left behind in your marketing and social media strategy. Here’s why.
64 percent of respondents have either implemented Instagram stories into their social strategy or plan to do so in the next 12 months. (For brands, a major shift to focus on stories would be much of an advantage.)
Daily active user of stories per social media rating:
– Facebook stories – 150 million
– Instagram stories – 300 million
– WhatsApp status – 450 million
– Facebook messenger stories – 70 million
– Snapchat (whole app) – 191 million
Stories format is on the path to surpass feeds as the primary way people share things (stories grow 15 times faster than feed-based sharing)
Stories that are on the rise is customised with stories templates, uses animated stories, uses glitter, uses stickers, has a custom border, is layered, have camera roll vintage, and more techniques.
Having a sense of aesthetic and “bring back old memory” ideas are among the highest rates in social media stories.
Result for social media VIDEO engagement
74 percent of viewers drew a connection between watching a social video and making a purchase.
Video content is on the rise with 12 times more shares than text and images combined on social
Facebook users watch an average of 100 million hours of video every day
Horizontal video is the most popular orientation with 68 percent engagement, while the vertical video has 18 percent engagement and square video is 14 percent; meanwhile, more than 50 percent of digital videos are now viewed in a vertical format
Hyper-engaging short-form videos are perfect for capturing users’ eyes.
The most popular length was 1-3 minutes videos with 39 percent engagement and 16-59 seconds with 30 percent engagement
85 percent of video on Facebook is now watched without sound – be ready and be clear to deliver a message without audio.
Stop motion is increasingly making video looks more attractive and creative to users
Results for social media MARKETING
93 percent of all marketers indicated that social media efforts have generated more exposure for their businesses.
The most important social platform for marketers is Facebook (61 percent) followed by Instagram, LinkedIn, YouTube, Twitter, Pinterest, and Messenger bots.
Facebook domination remains strong with 94 percent of marketers use Facebook ads, followed by Instagram, Twitter, LinkedIn, YouTube, Pinterest, Messenger bots, and Snapchat, respectively.
For video marketing, YouTube was the number-one used by 57 percent of marketers, followed by Facebook native videos (50 percent)
YouTube interest is high with 57 percent marketers are already using it.
Results for social media ADVERTISING
87 percent of respondents reported that traffic goes up and better by having an effort on social media ads
When comparing ad speed distribution, Instagram ads increased whereas ad speed on Facebook decreased
The biggest increase in ad spending was noticed in video ads by 44 percent
Facebook mobile users consume more ads over the desktop with 95 percent of ad impressions by device
Cost-per-click was more expensive on desktop (approximately USD$0.28 CPC) compared to mobile (approximately USD$0.18 CPC)
Ads impression per Fans on the Instagram post (82 percent) is better than Instagram stories (18 percent)