Having attractive, active social media is essential for businesses these days. In a world where everything is digital, missing out on the opportunity to reach more people does seem like a bad move. With social media, any business could advertise, contact and communicate with anyone, clients and strangers alike. The catch is that managing social media is not an easy matter, and so does creating marketing campaigns that speak for your brands.
There are many things you can do with your social media campaigns, the options are literally limitless. And yet, there are certain things you need to avoid if you want to make it on social media. One wrong move could cost all your business.
See below social media mistakes businesses make, and what you can do about them:
Running Ads Without Buyer Persona
The most common mistake businesses make during their social media endeavor is forgoing buyer persona. They either think it is a trivial matter or, worse, argue that they don’t need to build one at all. Now, when we are talking about social media, we are talking about millions of people online. Surely, you won’t sell your products to just everyone, right? Well, if you do then you must secure large funding because it will cost you a lot.
So, if your budgets are limited, then focus on your niche market first before expanding. Target specifically people who are most likely to take interest in your product and pour out your sources to acquire them. And the way you find out this niche market is by creating a buyer persona.
Dehumanizing Your Audience
You might think that technologies are there to ultimately help get rid of ground work such as replying to comments and DMs. As a matter of fact, there are features in social media that allow you to do that, such as replying bot or automatic customer service. However, just because something exists, does not mean you have to use it.
Treating people in social media merely as numbers that drive your sales and growth is tasteless. Instead, you could talk to your audience directly. Give them the attention they need, or simply say hi whenever possible. After all, everyone likes personalized service and if you could provide that, then customers are more likely to stay.
Not Scheduling Your Posts
Yes, scheduling is important for your social media. It is not so much about making sure that your account stays afloat and updated. It is more about setting and meeting your audience’s expectations. If you have a regular posting schedule, your followers could expect to hear from you accordingly. Then, your job is to fulfill that expectation by delivering great, meaningful content for them.
But what if we just post sporadically? Then you are basically hanging your audience, irregular posting schedules mean your audience cannot rely on your social media. If you are offering a really good product, then maybe they will stick around despite it. Yet, the moment they find a similar brand but more reliable, there’s no chance they will return. You don’t want to lose your customers, do you?
So, of these three rules, which one your business has committed the crime with? But however that answer may be, there is only going up from this point onwards. Now that you have identified your mistakes, then there is only one improvement to be made. Good luck!