Are you running a small business and looking to get the most of your business website? SEO can do just that. SEO stands for Search Engine Optimization. Simply put, it is the process of optimizing your website in order to get organic or unpaid traffic from search engines like Google. By increasing both the quality and quantity of website traffic, this will lead to more exposure to your brand.
Google algorithm is ever changing, and so are SEO trends and techniques. What might work in 2017 may be obsolete and no longer be effective in 2021. Keeping up with the latest SEO trends is one important way to stay ahead of your competitors. The needs of internet users are evolving fast with each passing time. To address these needs while maximizing your SEO marketing, it is important to identify what they need.
To dominate Search Engine Results Pages (SERPs), here are some trends you can make use of.
- Mobile usage
Nowadays, 73% of internet users access the web from their mobile devices. This proves that maximizing SEO techniques for mobile usage will impact greatly on search ranking. By default, most web contents are generated to primarily fit the desktop version. To make mobile visitors stay at your website longer, you need to change or modify it so it will be more mobile-friendly. Additionally, it is advised to ensure that Google can crawl URLs for creating user-friendly pages.
- Long-form content
Research shows that contents with 3,000 or more words get multiple times more traffic and offers compared to shorter ones. These long contents usually attain 3.5 times for backlinks compared to contents with 901 to 1,200 words. For these reasons, long contents will improve SERPs. The SEO trend of 2021 switches from short contents to longer ones. Therefore, you may want to consider generating long contents that can keep users engaged.
- Voice search
The increased use of sensible speakers like Google Home or Alexa comes with increased use of voice search technology. It is predicted that the level of family units anticipated to claim a shrewd speaker by 2022 is 55%. Because of this, voice search innovation has made considerable progress. This trend of using voice search also affects search queries. In relation to SEO, it is time to keep up with this technology by modifying catchphrases. The technique is to opt for more common sounding expressions by doing a voice look-through. For example, an individual may voice search, “What are the new SEO patterns for 2021?” but write in a search query with ”New SEO patterns 2021.”
- Predictive search
After its first release in 2017, Google Discover changed the game with a whole ‘nother level of search’; one that does not need user inquiry. This is commonly known as predictive search. With its AI-driven instrument, Google can monitor user’s searches and behavioral patterns to supply content accordingly. It progressively collects user data and uses them to generate predetermined results that intrigue users’ interest. You can adopt this trend by providing a user-friendly overview of your content that is searchable by common terms. This can boost the chance of your content being included in predictive search.
- Google EAT criteria
Generating quality content remains to be on the trend this year. However, it comes with a demand to fulfill the EAT principle of Google that stands for Expertise, Authoritativeness, and Trustworthiness. Once it does, your content is going to have a higher rank. Google has its own algorithm that determines whether a content fulfills the EAT principle or not. These three criteria should be the base of generating quality content and it is essential for niche markets. Therefore, double check on your contents to see whether they reflect expertise, authoritativeness, and trustworthiness for an effective SEO.
The demand for usefulness and simplicity in using the internet keeps on growing. In line with the continuous improvement in terms of AI technology, more SEO techniques have to be done to keep up with it. Failing to acknowledge the latest trends is the beginning of losing towards your competitors. Finally, having known some of these trends should be able to get you to the next step of pursuing favorable SEO.
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