More and more Millennials are interested in being their own boss and starting a business instead of working under someone else’s direction. A report released by BNP Paribas Global in 2016 found that almost two-thirds of (67 percent) respondents aged between 20 and 35 were planning to start their own businesses, compared to the slight 13 percent who said that they aimed to climb the corporate ladder to become a CEO or president. Better access to technology and education are said to be among the reasons behind the proliferation of startup environment globally. If you have what it takes to be an entrepreneur, you can create businesses and sail.
Nevertheless, running a business and ensuring its success is not just a piece of cake. Anyone can launch their startup, but only the resilient ones can actually work it out. Therefore, if you fail to acknowledge yourself on how to grow your startup, you might have to swallow the bitter pill of failure and close down the business. Data shows that in 2011, staggering 90 percent startups failed because of incompetence. Meanwhile, recent study shows that 82 percent business failed because of cash flow and 27 percent failed because they weren’t able to receive funding they needed.
Being a consistent and competent individual will be your number one key to business success. Most importantly, you should acknowledge yourself before jumping on to your new business project. Here are 9 essentials books you should read to help you achieve self-acknowledgement before launching a startup.
The Richest Man in Babylon by George S. Clason
First published in 1926, this classic book can teach you basic financial knowledge that would be crucial in starting a business. This book offers common sense of financial advices from various parables so you can learn from many perspectives and experiences. By reading this book, you will know how to solve your own financial problem.
Simple Numbers, Straight Talk, Big Profit by Greg Crabtree
Another book for finance is written by Greg Crabtree, a financial expert. He is a sincere writer who will make you realise that managing finance is not an easy-peasy task. This book shows you how to manage finance in your startup business with an ease. Not only finance, you can learn about other startup-related knowledge such as culture, employee recruitment, and co-founders.
Start with Why by Simon Sinek
Simon believes that all successful founders starting their business by answering the “why” questions they had in mind. The same goes to you too, as this book will inspire you while you are busy building your business. This book will show you how to make beyond profit in a small business. It will help you think about how your team operates in your organisation.
The Lean Startup by Eric Ries
The book is about how a new approach is created in order to change way companies are built and new products are launched. Eric wrote this book because he was inspired by lessons from lean manufacturing. This book provides you scientific approach to creating and managing successful startups in an age where startups need to innovate themselves.
Setting The Table by Danny Meyer
A poor customer service can kill your business faster. Therefore, read this book to learn how to build an excellent customer service and make your customers coming back to you. While this book discusses more on restaurant industry, you can apply the knowledge to all business as well.
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
This book is a good read if you have problem with marketing. Gary, in his book, wrote some good points anyone can easily understand on how social marketing influences your business. This book is a good suit for you who use content to market your business.
Predictable Revenue by Aaron Ross
Aaron talks about how to build sales in a scalable way in his book. This book provides real challenges marketers and sales executives face and give proven solutions eloquently. Outbound sales and marketing are important in business, so it is better if you don’t skip this book.
Trust Me, I’m lying: Confession of a Media Manipulator by Ryan Holiday
This is a fascinating book. It shows you how news and blogs works and are really created. However, if you are thinking that this book could help you sell your products or services, then maybe you have come with a wrong reason. This book is all about public relations so if you look to generate publicity for your startup, then this book will help.
Relentless Innovation by Jeffrey Phillips
If you are looking for an inspiration, you should give this book a try. It is a great book of innovation management. In this book, Jeffrey explained how business and middle managers can be a great asset for your company. It will help you understand current innovations needed in every startup company. If you are about to give new look for your company, this book will suit you best.
Read also: Want to Build a Startup? Pay Heed to These 7 Common Mistakes