Getting coverage from high profile newspapers or online media publishers could boost your brand in a huge way. It increases company visibility and cements its reputation. It can also pique the interest of customers, investors, and even potential talents.
However, getting media coverage does not come easy. You cannot just write a press release and send it to some publishing media and get noticed in an instant. On average, 44 percent of journalists reported having received a minimum of 22 pitches per day, which might grow with time. A better way is to hire a PR agency, but it might cost a lot for small businesses like startups. The minimum PR agency charges around $1,200 per month as a retainer, plus an hourly or performance-based rate that comes out to another $500 to $5,000 per month.
See also: 5 Awakening Podcast & Youtube Channels for Entrepreneurs
Is there any better solution? YES. A better solution for your startup to get media coverage is by pitching to media that exclusively cover startups. Here are some of the startup media publishers you should definitely try.
Note: All the indicators below are derived from Traffic Estimates.
Inc. Magazine is a great publishing media that provides useful information for everyone, including business owners. The hub also delivers occasional startup coverage and does a nice job in profiling beginning entrepreneurs.
- Page rank: 7
- Alexa rank: 1531
- Alexa inbound links: 29702
- Unique visitors: 8,884,400 monthly
- Social media followers: 1,407,426 (FB) and Over 2.7M (Twitter) and growing
Lifehacker is one among many popular blogs on software and web services updates. It frequently delivers exceptional startup reviews and successfully reaches out to its immense audience. Lifehacker is also prominent for republishing relevant articles from other startup and tech blogs.
- Page rank: 8
- Alexa rank: 1851
- Alexa inbound links: 38416
- Unique visitors: 7,547,600 monthly
- Social media followers: 2,481,974 (FB) and Over 4.1M (Twitter) and growing
One of the highly successful and known blogs covering the tech industry in a newsworthy format. Mashable covers digital media, internet culture, tech novelties, and board startup coverage.
- Page rank: 8
- Alexa rank: 1336
- Alexa inbound links: 71195
- Unique visitors: 9,987,600 monthly
- Social media followers: 7,568,438 (FB) and Over 9.7M (Twitter) and growing
Techcrunch is one of the most influential news brands in the tech industry. The resource delivers exceptional startup news, funding announcements, product launches and industry trends.
- Page rank: 8
- Alexa rank: 1601
- Alexa inbound links: 52978
- Unique visitors: 8,549,600 monthly
- Social media followers: 2,907,020 (FB) and Over 10.1M (Twitter) and growing
The Next Web
Another known tech blog is The Next Web or commonly known as TNW. This media covers international news on technology, business and culture. The resource claims its audience to be very influential, which, coupled with an international perspective on The Next Web’s content, makes the resource highly advised for getting featured on.
- Page rank: 6
- Alexa rank: 5945
- Alexa inbound links: 20391
- Unique visitors: 2,769,800 monthly
- Social media followers: 1,066,273 (FB) and Over 1.7M (Twitter) and growing
Read also: Comprehensive Guide to Build a Website for Your Startup