Keys on Selling Your Startup Story

All startup founders believe that their startup is the best thing in the world, but is there anyone else buying that? Every early-stage startup needs to get recognition, if not capital or funding. Thus, if the startup founders can’t convince people on how their startup product can change people’s lives, the startup won’t be one long-lasting startup.

Really, one of the best ways to get attention for your startup is not just having a mind-blowing product. Else, you need to able to tell a great story about your startup. They say, “Great leaders are great storytellers!”, and it is true in the startup world.

Selling your startup story is not a piece of cake, especially if you are only specialised on coding or design. You need to grab people’s attention to be your prospective investors or customers. In fact, being successful in business depends on how well you can master the art of telling a captivating story.

Here are several keys on selling your startup story, especially at the beginning stages of the startup:

1. Tell your personal journey

People love to have personal connections to the storyteller, especially emotional attachments. If you only talk about your product, you’re not a storyteller but a salesman, instead. You need to tell them the backstory in a compelling way. That way, you can make the connection evident to your audience.

Here are a list of questions to help you tell-all your startup story:

  • What events in life led you here?

  • Why now?

  • Why are you creating this product/service?

  • How will this product/service value-add to people’s lives?

  • What challenges have you faced along the way?

  • How did the challenges affect your outcome?

  • What about this venture has you most excited?

2. Keep it short, keep it simple

Since you are not revealing your memoir, keep it simple and short. Crafting the story, but still keep it brief, because nobody would listen to long draggy stories. Connect any relevant dots and make sure it will excite other people who are listening. No need to ramble on.

3. Honest confession

Although you have to tell an exciting story, keep your startup story straight! Don’t make a single false confession to the listeners. Nowadays, people can easily double-check whatever you are saying. If people found out, your startup would be considered as a fraud. Of course, you don’t want to make this blunder.

4. Listen to people’s responses

After they hear your startup story, you should now focus on listening to their feedbacks. Some of them might ‘fall in love’ with your startup product, immediately. While some others might feel your startup not relevant to their lives. Do not be upset if you meet those people. Rather, listen and ask them about what they care and matters to them. Their priceless feedbacks may improve your startup product.

Are you ready to tell and sell your startup story? You must be!


Next read: How to Avoid Burnout in Startup Life

Article contributed by Startup Jobs Asia‘s Team.

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