How Important is Your Website’s Visual for Customers? 

web design

It is common knowledge that our clothes, hairstyles, body language, and even smell are the first determiner in how people will treat us. But does this notion also go the same to a company website design? The answer is an obvious YES.

Statistics by PARQA revealed that judgements on a company’s credibility are 75 percent based on the company’s website design. Internet users will also likely disengage when a web design is poorly maintained. In addition, consumers base their decisions on the credibility of a website from its visual appeal and aesthetic. Lack of CTA and contact information are also a great barrier to consumer’s dissatisfaction to a company. 

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In other words, your website design can be the first magnet for judgment and whether or not your client will see you as a credible company. The design of your website can either make or break the business you are trying to build. It can also either attract more consumer or push away potential customers. As such, developing a website design should be on your agenda when building a business. 

How much does web design cost you? 

Well, you might have heard it: web design can cost you a fortune. Marielle Richardson calculated that the average cost of web designing can range between US$2000 and US$10,000 which depends on a lot of factors like the technical or creative complexities, as well as the choice of a web designer. There are four methods of how a website design is priced by a web design professional. 

  • By the hour with the range of US$8 by the amateur who looks for experiences up to US$150 by professionals.
  • By the number of pages with a range of US$100 to US$300 per page. The price might decrease as the number of pages increases because of a discount.
  • By fixed price which ranges between US$2000 and US$10,000 by average.
  • By bidding in which you can ask designers to bid for your web design project. Lower bidding might sometimes result in the quality of the web. 

In conclusion, albeit designing your company’s website can cost a lot, investing in website design does pay the effort and can give a profitable return. 

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