Startups are newly born companies which struggle for existence. Not only should they compete with other startups, they also need to contest against giant companies that have settled ground among customers. In today’s tech-driven business where everything goes virtual, it is crucial for a startup to solidify its brand by having a sounding online presence. That being said, building a website can not only grab the audience’s attention but also turn visitors into real consumers.
Why is a website important for a startup?
In the day where many activities are automated with machines, both businesses and consumers can discover a myriad of opportunities from the virtual world. Building a website can boost the presence of your early-stage startup. Website is a place where potential consumers can get recent updates of your products, offers, and services at any time, any place.
See also: How to Rebuild Your Startup after a Natural Disaster
When should you create a website?
The answer will depend on the business you are working on. Ankur Lakhani, a professional business accountant, advised that creating a website should be no rush. You cannot create a website if you don’t know what you are selling or offering to consumers. Thus, it is wiser to conduct market research to know the demand of products or services that you want to sell. Then, decide which business (product-based or service-based) you want to build. After your business research is ready, you can start making a website.
You should remember, however, that if you have a product-based business, you can start building a website once your product is ready to be shipped to consumers. Costumers want fast shipping, that said, product readiness is vital. On the other hand, if you have a service-based business, you can build a website after you know what kind of service you want to offer. Early website building in a service-based startup will help pull clients to you.
Building a website for startup
After you decide what kind of product/service you want to offer to your consumers, you can start to make the website. Here’s how:
You should name your domain after the name of your business so people can find your business easily. Make sure the domain is authentic, in line with your business, short and unique. The length of your domain should not exceed 67 characters. Be mindful on how your consumers will read and perceive the domain too. For example, “www.lovestalk.com” could mean Loves Talk and Love Stalk.
If the domain that you want is already taken, you can either add more words to the domain such as country or city. Or, you can contact the one who is in charge of the current domain that you desire and buy it.
Find a comprehensive hosting company
If your startup is in the early stage, it is recommended to find affordable hosting. You can upgrade the hosting plan when your business is already scaling up. There are a lot of hosting firms you can choose from, such as Bluehost, HostGator, Hostinger, GreenGeeks, DreamHost, SiteGround, etc. And when choosing the hosting plan, you should know which suits you best. Here are three types of hosting you should consider.
- Shared hosting is the most affordable plan but limited to one domain. It might also come with restricted features.
- Dedicated hosting is a bit expensive for a green startup but it grants a website with its own server. You can upgrade to this hosting once you have succeeded with the shared hosting.
- Reseller accounts allow for multiple individual plans within a single account.
Design and layout
Make sure when designing the website, you provide all information that potential consumers need, from a call-to-action button, description, opening, etc. The layout should also engage your target consumers. For example, if you are selling baby clothes, your consumers are likely expectant mothers or new moms, thus, a lively bright colour website is advised. If you are selling expensive products for elegant consumers, setting your layout elegantly with black or purple colour would be great. You can also hire a professional website and content creator for your early start. This will help save your time.
Next is to think about the content. Engage your consumers or clients with interesting content that align with their interest. The most basic content you can have is blogs and testimonials. When writing for your blogs, don’t forget about SEO. Other content you can have is video, podcast, or advertisements of your products or services, such as discounts and sales.
Get the most out of your audience’s opinion: do a survey
When your website is launched for at least six months or a year, you can conduct a survey to boost user experience and to understand what changes need to be made to your current website. Developing a website is not a one night journey. Constantly, you should improve the user experience for your audience which will help increase conversions for your business.
Your website survey can take different forms, from slide-ins or pop-ups in a corner to full-page overlays, according to Hotjar review. If possible, target the survey to visitors who have visited your websites several times because they are most likely the ones who can give the most effective survey results. Your survey should be able to evaluate the quality of your website’s Homepage, Landing Page, Success Page and Post-purchase, Pages that have high exit rates, and Cancellation, Downgrade, or Churn pages. These surveys then should be analysed to know the effectiveness of your websites to improve user experience.
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