If you see a green round object, what’s the first brand coming to your mind?
While the answer may vary, you surely have a particular brand in mind when visual aspects are mentioned. It goes without saying that one of the most noticeable forms of visual communication is through graphic design. Having a solid graphic design helps you communicate your company or brand’s image, ideas, and values to the target audience. To thrive against competitors in 2021, it is a must for startup leaders to prioritize their focus on developing a powerful graphic design. Still not convinced? Here are reasons why graphic design matters for your startup success.
Creating a Lasting First Impression
A startup, by definition, is a new business trying to establish a customer base and win their sense of trust. The startup’s logo is among the first things that potential audiences notice about a business. Since consumers’ attention spans are too short nowadays, a logo can be one of those visuals that may convey and create a lasting first impression on them. In a matter of seconds, a one-of-a-kind logo will capture the attention of many. With the right graphic design, the audience will build a positive attitude toward your company and thus enhance their chances of becoming long-term clients.
Typography, font, layout, symbols, and colors are all used in graphic design to express brand image to the audience. In order to effectively establish brand recognition, graphic designers will need to conduct thorough research on the psychology of their target audience and this includes themes, concepts, and principles that will appeal to them. Every pattern, color, and line will be chosen by the designer to evoke particular feelings from the audience, leading to them responding to your call to action.
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Communicating Brand Identity
In marketing, graphic design is the most effective instrument for communicating brand identity to the target audience. Building a specific character for a company is part of the graphic designer’s decision-making process. This is a unique style, tone, and message that makes your startup brand identity stand out from the crowd. This distinctive design helps clients to recognize your brand as soon as they encounter it in any form of publicity.
To present and advertise your products and services to the public, you may incorporate a range of visuals such as infographics, figures, banners, and drawings. In comparison to generating profits, companies place a greater emphasis on maintaining interpersonal relationships and developing a brand message through the use of visuals.
Conversion to Sales
Among the most significant advantages of utilizing graphics and visuals in digital marketing is that it converts viewers and audience into clients by increasing brand exposure. This does not happen directly, since visual aspects are stored in people’s subconscious. However, by making your startup brand unique through its graphic design, people will remember your brand right away when something related to your business is mentioned. For example, many Indonesians associate the orange colour with an ecommerce named Shopee. Similarly, they are often reminded of WhatsApp when they see something that is round and green in colour. These subconscious thoughts often lead to people ending up using these products. So, if your startup can understand the trend and utilize it in your graphic design, it can increase traffic to your brand’s platforms and lead to conversion of the audience into customers.
If you believe your startup can thrive without visual communication, think again. People do judge a book by its cover and this is because visuals can speak louder than words. Raising audience brand awareness is fundamental and graphic design plays a vital part in this. Using graphics in combination with a strong call to action has been proved to improve conversion and sales. If your brand identity is ‘easy on the eye’ for people, you may just have a clearer shot at turning ‘potential customer’ into actual customer.
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