Startup Tips Archive

Complete Guide to Direct to Consumer Business (D2C)

The old century indirect brand economy is slowly disappearing as consumers demand more transparent and comfortable shopping experience. IAB study revealed that for the past few years, disruption has been a constant in the media landscape. Yet, patterns are emerging that give clarity to the path forward for the digital media and advertising industry.  That

How Consumers Discover Your Brand if NOT Through Ads?

Let’s face it: not everyone likes seeing ads while surfing online. Owing to this reason, people use ad-blocker to get an ad-free browsing experience. When this increasingly becomes a trend, ad-blocking activity continues to become a key concern for business players. With consumers taking more control over their online experiences, marketers who rely heavily on

Five Recommendations of Year-End Holiday Plans from Successful Founders 

Following the “New Year, New Me” vibe, where do you usually spend your holiday?   No entrepreneur wants to fall in the same hole twice. This explains why most people who run a business will spend their holiday working harder to reform and rebuild their brands that might not flourish in the past year. However, that

How to Maximise Sales on Christmas and New Year Season 

Christmas and New Year holidays are the two most awaited time of the year for many businesses. Why? Because the festive season is when the biggest sale happen. According to Cloud Ways research, there is a whopping 246.15 percent increase in worldwide e-commerce sales during holiday seasons. Gen Z won as the highest holiday spender

How Important is Your Website’s Visual for Customers? 

It is common knowledge that our clothes, hairstyles, body language, and even smell are the first determiner in how people will treat us. But does this notion also go the same to a company website design? The answer is an obvious YES. Statistics by PARQA revealed that judgements on a company’s credibility are 75 percent

Microservice vs. Monolith: Which One is the Best to Use? 

What are microservice and monolith?  Microservice is an approach to application development in which a large application is built as a suite of modular services. It is generally used by large scale business to handle larger traffic loads. Martin Fowler advised that early startup should not even consider microservices unless you have a system that

Beating the Impossible: Building a Single-Person Startup

There is a common belief that in order to successfully build a company, you need a proper team to start. So, does it mean it is impossible to build a single-person startup? The answer would be NO. While nothing is impossible, the road to go there might not be easy and is less travelled. Single-person

How to Use TikTok as a Marketing Strategy

Michael Stelzner said that if you can deliver better results for your company with your social media marketing, you could be the reason your company thrives. What Stelzner tried to emphasise is that marketers should adopt social marketing approach because it is the only way to make your products or services known in no time.

This Is How You Should Use Curiosity for Marketing Booster

Study published at JSTOR found that curiosity plays an important role in engaging customers. Identifying processes of curiosity resolution and its impact on consumer motivation and learning, the data revealed that curiosity-generating advertising strategy does increase interest and learning relative to a strategy that provides detailed product information. Consumers who are directed to curiosity-advertising did

Understand Your Business, Know Your Types of Entrepreneurship

The two most vital ingredients for building a successful business are: to know your personality to help you succeed in building a team and to understand your business niche. For the personality traits, professional founders commonly possess at least these five common attributes: passion, resilience, strong sense of self, flexibility, and vision. See also: 10 Movies