Startup Tips Archive

You Should Invest Startup Budget in These 5 Technologies

Just like a glass at the edge of a table – with one touch it could fall and break, or with one touch it could fall and be caught by a helping hand – startup that seems fragile due to lack of planning, resources, and budget can actually be saved with the right adoption of

How to Maximise Your Startup with Blockchain

The one and ‘probably’ only technology that has no end to explore, blockchain! First invented in 2008 to serve as public transaction ledger of the cryptocurrency bitcoin, blockchain potential is found to be much more than a transaction of cryptocurrency. In businesses, blockchain has helped industries thrive in terms of security, recruitment, contracts, absence, productivity,

Keen on being an Enviroprenerus? Here are Ideas to Get Started

The New York Times reported that India has the longest and most intense heatwaves in decades, with temperatures reaching 123 degrees and had killed at least 36 civilians. The heatwave was just the beginning, as our planet is poised at the brink of a severe environmental crisis with current issues such as pollution, global warming,

The Impact of Internet Cookies on eCommerce

 Cookies with hot coffee and a book you love, on a rainy day. How does that sound? Yummy and alluring, isn’t it? But well, we are going to talk about another kind of cookie here. A cookie that can help you get richer as it allows you to improve your conversion rate. Right! Just like

Target Market: What to Do, Tools to Use, and How to Optimise It

Most marketers are trying to talk to everybody and while they do it, they have a difficult time to even grab attention of anybody. This is why targeting in marketing is crucial. What is target market?   Targeting in marketing is a strategy to break down a large market into smaller segments to make you concentrate

Why You Should Adopt Omnichannel Marketing

Businesses today are impacted greatly by the internet as almost everything we see or buy can be found on the internet. So, what does it imply? Well, it implies that today’s digital service has pushed businesses to rethink their services. While traditional marketing media such as printed ads, mailboxes, and commercial TVs are still effective,

Do The Right Things – A Guide When Your Startup Fails

There is a story of an early stage startup which goes like this: “Anton worked at a startup as a UX designer starting from 2018. He worked with 8 other people. They all are loyal to the company because they trust the CEO. They worked together for almost a year and everything seems to work

One Problem in Entrepreneurship You Might not be Aware Of

When asked about what true success is, what is the first thing coming to your mind? Most people would probably answer that being successful means you can generate a million dollars, build a company, or travel without worrying about money, right? While having a stable business can be considered a success, most people fail to

The Lonely Journey of Entrepreneurship & How to Combat It

Successful entrepreneurs are often seen to lead a comfortable and worry-free life. On social media, for example, rewarding entrepreneurs are framed with luxurious vehicles, lavish vacation, and flashy parties. While they might look happy in those pictures, do you realise that the success portrayed in the photograph and in reality is different? Through the visual

Google Algorithm Update & Content Strategy in 2019: How It Affects Your Business

Google keeps improving from time to time. The tech giant is regularly updating their system and algorithm. The algorithm update is aimed to improve the performance of the search engine and to address concerns such as search ranking, mobile optimisation, penalisation of various websites, and content optimisation. In 2018, Google updated its several algorithms that