Marketing Tips Archive
Molly Galetto in NGData defined customer acquisition as “acquiring new customers including consumers to purchase company’s products and/or services.” The cost of customer acquisition is important to evaluate how much value customers bring to your business. Its management refers to set of methodologies and systems for managing customers’ prospect and inquiries. Galetto stated that successful
According to Investopedia, KPI (Key Performance Indicator) is a set of quantifiable measures that a company or industry uses to gauge and compare performance in terms of meeting their strategic and operational goals. AdAge mentioned that 93 percent CMOs are under more pressure to deliver a better ROI. Yet, if marketers do not understand marketing
Marketing is vital for every organisation as it plays key role in increasing sales, growing the business, and engaging customers. It also builds awareness of your company brand so people will recognise and have better knowledge about the products or services you offer. In other words, marketing is more like food than it is medicine.
In today’s era of technology, there are good chances that most business owners are relying on digital marketing to advertise their products such as using Facebook ads, Google AdWords, Instagram ads, and suchlike. Within digital marketing, there are two types of strategies commonly used in the business: Push and Pull marketing. What is push and
As a business owner, you want to make your products known to the public and get customers buy them. There is no doubt that having regular customers or repeat buyers is a great deal for young company like yours. However, running a new business is not as easy as turning the palm of the hand.