Marketing Tips Archive

How to Strengthen Cultural Values of Your Startup

Every startup has their own cultural value and it makes perfect sense if you want your startup’s positive values to show. What appears and the public sees outside, is practically the reflection of the values inside. Public impression about an organization depends on how its employees believe and implement the company’s cultural values on a

Three Startup Mistakes to Avoid for Aspiring Entrepreneur

Southeast Asia’s startup ecosystem is seeing continuous growth with every passing year. According to the SEA Startup Ecosystem 2.0 research commissioned by Singapore-based VC firm Golden Gate Ventures, funding for tech startups in the region has increased 50 times from US$130 million in 2010 to US$7.7 billion in 2020. The proliferation of startups fuels a

Best 3 FREE Social Media Management Tools for Your Business

What’s your business goals this year? In the age of social media, getting your business known on popular social sites like Instagram and Facebook will do more good than harm. In fact, social networks are the second most prominent way to research brands, just behind search engines. Even if consumers discover a brand through a

Stay Ahead of Your Competitors with These SEO Trends 2021

Are you running a small business and looking to get the most of your business website? SEO can do just that. SEO stands for Search Engine Optimization. Simply put, it is the process of optimizing your website in order to get organic or unpaid traffic from search engines like Google. By increasing both the quality

7 Steps of Success: Doing It the Elon Musk Way

What comes to mind when you hear the name Elon Musk? SpaceX, Tesla, PayPal, or even his infamous influence on the cryptocurrency market? Knowing about his success is one thing, but learning how he got successful is another thing you are about to find out here. Success doesn’t come overnight. For Elon Musk, it took

Startup Should Have Social Responsibility Initiative from Day One, Here’s Why

In an organised startup development, corporate social responsibility often gets lost in the shuffle. Many startup founders tend to focus on launching and improving their products or services, innovations, finding investors to get funding, and monetization. You might also opine that Corporate Social Responsibility is only for big companies, thus you will only do it

 21 Free & Low-Budget Email Marketing Service Providers 

How’s your email marketing going, entrepreneurs? We have discussed plenty of marketing ideas, tips and tricks in our marketing article series. In this article, we will cover free and low-budget email marketing service startups and SMEs can use.  Why use an email marketing service?  Email marketing is one of the most cost-effective marketing strategies for

7 Worthwhile Low-Budget Marketing Ideas  

Small-to-medium businesses (SMEs) and startups might face various challenges in order to stay in the black and maintain cash flow. Small businesses often have a tight marketing budget to work with, which makes promoting difficult. Additionally, marketing budgets can increase from time to time in a world of constant changes. According to a CMO Survey,

7 Tips to Save Money as New Startups 

Congratulations on starting a new business! You finally step closer to being your own boss and helping the economy by creating new job opportunities. However, it is worth keeping in mind that: Startups can be extremely demanding and challenging. Especially with today’s persisting global pandemic, the economy is hitting a new low – leaving startups

Optimise Your Email Marketing with These Executable Plans 

There are two models of marketing approach that businesses commonly use to make their product or service known to the public, namely: direct and indirect marketing. Indirect marketing consists of SEO optimisation, content marketing, PR, social media, referrals, and so on. Meanwhile, direct marketing involves email, SMS, experimental, and direct mail marketing. In this article,