Marketing Tips Archive

What is Subscription Fatigue & How Does It Affect Your Business? 

Gartner predicted that by 2020, all new entrants and 80 percent of historical vendors were offering subscription-based business models, regardless of where the software resides. Subscription business models are attractive to companies for obvious reasons. One of the biggest reasons is it provides for annuity-like revenue streams that are highly predictable. With predictable revenue, companies

How to Maximise Your Startup ROI 

The number one goal for businesses, in general, is to generate profits. When a business fails to earn profit, then it is a failing business. Interestingly, at some startups, making money is not a priority. In fact, many startups get acquired or go public even after years of not having ever made a profit. While

Post-Pandemic: The Advantage of VR in Travel Industry Marketing 

There is a large hype about Virtual Reality (VR) technology in the past few years, and for the next few years we will see how the hype in VR technology develops. VR or not to VR travelling  Italy4Real surveyed 1,000 people to look into the traveller’s perspective on VR technology. The survey revealed that 81

Business Model: What is It & Why is It Important? 

According to Joan Magretta in “Why Business Model Matter”, the term business model came into wide use with the advent of the personal computer and spreadsheet. These tools let entrepreneurs experiment, test, and model different ways so that they could structure their costs and revenue streams. In the simplest forms, business models can be broken

5 Key Success to Customer Experience 

When it comes to digital experience business and digital marketing, the only constant is change. In 2019, expectations for personalized interactions soar as more brands use technology to put customers at the heart of their digital offering. But what are the challenges for 2020?   To help realize your startup digital vision and improve customer experience

How to Get Customer’s Attention to Actually Buy a Product 

The percentage of consumers who conduct online shopping weekly has risen frequently year-over-year. Smartphones become the first go-to technology for this activity. As consumers are familiar with and trust digital technology more than ever, they are going online not only to purchase products but also try other services, such as consulting experts or doing an

Essential Areas a Startup Must Focus On

The article first appeared on HR in Asia. No one starts a business with the intention of not growing in workforce size, revenue, market value, and client base. Every founder has a vision to build a successful brand and scale to the highest point possible. However, this will remain a dream if you fail to start right

9 Main Characteristics of Successful Startup Businesses 

There are many growth and performance-related indicators that help to distinguish if your business idea and its execution plan can be considered as a well-run startup. Here are the most common characteristics of successful startup business are written as follows: High growth potential  As a founder, your business idea might be based on a shaky

7 Elements of Best-Selling Product for Startups

Building great products is no easy feat. Winning clients’ hearts can even be more challenging. But with great products, it will help attract users and consumers. Not to mention, information regarding great products typically spread widely in a short time. Such products are used often and eventually become habits for the users. If you want

5 Notable Online Media That Can Give You Startup Press Coverage 

Getting coverage from high profile newspapers or online media publishers could boost your brand in a huge way. It increases company visibility and cements its reputation. It can also pique the interest of customers, investors, and even potential talents. However, getting media coverage does not come easy. You cannot just write a press release and