Marketing Tips Archive

Business Model: What is It & Why is It Important? 

According to Joan Magretta in “Why Business Model Matter”, the term business model came into wide use with the advent of the personal computer and spreadsheet. These tools let entrepreneurs experiment, test, and model different ways so that they could structure their costs and revenue streams. In the simplest forms, business models can be broken

5 Key Success to Customer Experience 

When it comes to digital experience business and digital marketing, the only constant is change. In 2019, expectations for personalized interactions soar as more brands use technology to put customers at the heart of their digital offering. But what are the challenges for 2020?   To help realize your startup digital vision and improve customer experience

How to Get Customer’s Attention to Actually Buy a Product 

The percentage of consumers who conduct online shopping weekly has risen frequently year-over-year. Smartphones become the first go-to technology for this activity. As consumers are familiar with and trust digital technology more than ever, they are going online not only to purchase products but also try other services, such as consulting experts or doing an

Essential Areas a Startup Must Focus On

The article first appeared on HR in Asia. No one starts a business with the intention of not growing in workforce size, revenue, market value, and client base. Every founder has a vision to build a successful brand and scale to the highest point possible. However, this will remain a dream if you fail to start right

9 Main Characteristics of Successful Startup Businesses 

There are many growth and performance-related indicators that help to distinguish if your business idea and its execution plan can be considered as a well-run startup. Here are the most common characteristics of successful startup business are written as follows: High growth potential  As a founder, your business idea might be based on a shaky

7 Elements of Best-Selling Product for Startups

Building great products is no easy feat. Winning clients’ hearts can even be more challenging. But with great products, it will help attract users and consumers. Not to mention, information regarding great products typically spread widely in a short time. Such products are used often and eventually become habits for the users. If you want

5 Notable Online Media That Can Give You Startup Press Coverage 

Getting coverage from high profile newspapers or online media publishers could boost your brand in a huge way. It increases company visibility and cements its reputation. It can also pique the interest of customers, investors, and even potential talents. However, getting media coverage does not come easy. You cannot just write a press release and

5 Awakening Podcast & Youtube Channels for Entrepreneurs 

There is no doubt that a crisis creates hardships for startups and small businesses. However, crises can also create new opportunities for those who are open to innovative ideas. Are you the one? If you need more inspiration and awakening motivations, here are some podcasts and YouTube channels worth listening to.  Think Media  Think Media

5 Tips for Posting Startup Job Ads that Attract Top Talents 

It is projected that there will be 55 million job openings available in the economy through 2020, suggesting that the competition to fetch quality talents will be fiercer, especially for green startups. In order to win the battle of talent, there is one thing newly-built startup founder can do: revamping job ads strategy.  Why should

What to SELL and NOT to Sell in E-commerce Business

E-commerce business is expected to increase like never before simply because of the trend of smartphone usage which has increased over the past decades. E-commerce is also predicted to skyrocketing due to its effectiveness and accessibility. According to e-commerce statistic, the rate of online shopping is increasing beyond measure rate and this is driving e-commerce