Marketing Tips Archive

Startup Pitch Competitions to Look Forward in 2022

So you just came up with a great business idea. Now, where should you showcase the idea, gain valuable feedback, and actually get a chance to secure funding? The answer will be pitch competitions.  Joining startup pitch competitions can be a powerful boost that will bring success to your business project. No matter how great

How Empathetic Culture Drives Startup Development

Empathy is often viewed as a form of compassion or something that makes individuals feel good about themselves rather than a means of making policies. After two years of struggling against employee burnout caused by the pandemic, empathy is becoming increasingly important in corporate culture. The fuzziness of home and work life has been one

What Do Successful Startups Have in Common

Have you ever wondered what sets successful startups apart from the rest? Indeed, there is no single formula for success, so the answer might not be that simple. Startup challenges and competitors differ depending on the industry and the market size. While one cannot foresee who or what we will face, we can study the

Why Graphic Design Matters for Your Startup Success

If you see a green round object, what’s the first brand coming to your mind?   While the answer may vary, you surely have a particular brand in mind when visual aspects are mentioned. It goes without saying that one of the most noticeable forms of visual communication is through graphic design. Having a solid

Piktochart’s Business Storytelling Tips for Startups

Started out as a DIY infographic maker, Piktochart is one of Malaysia’s giant startups established in 2011. It now has expanded its business to visual storytelling, including infographics, presentations, reports, and posters. With most users coming from the US, Piktochart’s team, currently consisting of 58 people, is responsible for more than 6 million users worldwide. 

Outsourcing to Escalate Startup Growth: Why and How

  Achieving more by doing less; isn’t it too good to be true? For a growing startup like yours, this can be done by outsourcing. Outsourcing makes it possible to delegate some tasks, typically administrative and paper-related support, to a third-party provider so you can focus on a more strategic role. Now, if you’re wondering

How to Ace Your Startup Performance in Q4 2021

  Everyone seeks to end strong in 2021 and start 2022 on a hopeful note. As the end of the year is approaching, businesses are taking high-performance measures in a race to meet goals. Here are a few tips for your startup to ace the Q4 2021 with the greatest performance. Stay tuned and get

Eye-Opening Employer Branding Statistics for Startups You Must Know

Establishing high-performing teams requires well-defined company branding. Startups across industries are putting their employer brand ahead in order to comprehend better how they are seen online and how that impression influences recruitment, hiring, and retention. But why is employer branding important and what are the actual proofs of this? Here are some of the most

How to Build a Growth Mindset as an Entrepreneur

Startups and entrepreneurship are like two sides of a coin; inseparable and one cannot exist without the other. In order to craft business success, it is fundamental to start with the right mindset. To get a better grasp, here is what you need to know on building a growth mindset as an entrepreneur.   Becoming

Pitching a Press Coverage for Your Startup

Public relations (PR) is not a high priority for most startups. The truth is, however, press coverage is fundamental for early-stage business ventures. Afterall, how else are people going to find out about your fantastic product or services if they never get to know about it? For struggling startups, paying for expensive ads on the