Marketing Tips Archive

 21 Free & Low-Budget Email Marketing Service Providers 

How’s your email marketing going, entrepreneurs? We have discussed plenty of marketing ideas, tips and tricks in our marketing article series. In this article, we will cover free and low-budget email marketing service startups and SMEs can use.  Why use an email marketing service?  Email marketing is one of the most cost-effective marketing strategies for

7 Worthwhile Low-Budget Marketing Ideas  

Small-to-medium businesses (SMEs) and startups might face various challenges in order to stay in the black and maintain cash flow. Small businesses often have a tight marketing budget to work with, which makes promoting difficult. Additionally, marketing budgets can increase from time to time in a world of constant changes. According to a CMO Survey,

7 Tips to Save Money as New Startups 

Congratulations on starting a new business! You finally step closer to being your own boss and helping the economy by creating new job opportunities. However, it is worth keeping in mind that: Startups can be extremely demanding and challenging. Especially with today’s persisting global pandemic, the economy is hitting a new low – leaving startups

Optimise Your Email Marketing with These Executable Plans 

There are two models of marketing approach that businesses commonly use to make their product or service known to the public, namely: direct and indirect marketing. Indirect marketing consists of SEO optimisation, content marketing, PR, social media, referrals, and so on. Meanwhile, direct marketing involves email, SMS, experimental, and direct mail marketing. In this article,

Digitalisation in Singapore: Optimising Online Channels to Drive Sales 

Many businesses have been forced to go digital due to the COVID-19 pandemic. Despite the endless possibilities that digital adoption can bring about to businesses, many still continue to take short-term advances by limiting themselves to only using online channels to drive promotions and sales. In short, how else can businesses take advantage of digitalisation?

What is Subscription Fatigue & How Does It Affect Your Business? 

Gartner predicted that by 2020, all new entrants and 80 percent of historical vendors were offering subscription-based business models, regardless of where the software resides. Subscription business models are attractive to companies for obvious reasons. One of the biggest reasons is it provides for annuity-like revenue streams that are highly predictable. With predictable revenue, companies

How to Maximise Your Startup ROI 

The number one goal for businesses, in general, is to generate profits. When a business fails to earn profit, then it is a failing business. Interestingly, at some startups, making money is not a priority. In fact, many startups get acquired or go public even after years of not having ever made a profit. While

Post-Pandemic: The Advantage of VR in Travel Industry Marketing 

There is a large hype about Virtual Reality (VR) technology in the past few years, and for the next few years we will see how the hype in VR technology develops. VR or not to VR travelling  Italy4Real surveyed 1,000 people to look into the traveller’s perspective on VR technology. The survey revealed that 81

Business Model: What is It & Why is It Important? 

According to Joan Magretta in “Why Business Model Matter”, the term business model came into wide use with the advent of the personal computer and spreadsheet. These tools let entrepreneurs experiment, test, and model different ways so that they could structure their costs and revenue streams. In the simplest forms, business models can be broken

5 Key Success to Customer Experience 

When it comes to digital experience business and digital marketing, the only constant is change. In 2019, expectations for personalized interactions soar as more brands use technology to put customers at the heart of their digital offering. But what are the challenges for 2020?   To help realize your startup digital vision and improve customer experience