Started out as a DIY infographic maker, Piktochart is one of Malaysia’s giant startups established in 2011. It now has expanded its business to visual storytelling, including infographics, presentations, reports, and posters. With most users coming from the US, Piktochart’s team, currently consisting of 58 people, is responsible for more than 6 million users worldwide.
Last April, Piktochart launched Piktostory, its new platform for video editing. The app is designed specifically for editing bite-sized videos intended for social media channels. It enables users to export videos directly from Zoom or Google Drive and turn them into multiple snippets optimized for social platforms.
Business storytelling is one of the most powerful marketing tools. A study from Stanford University revealed that stories are 22 times more likely to be remembered compared to statistics. Another survey showed that 82% of marketing leaders recognized brand development and storytelling as the primary driver of success, followed by customer engagement and communications.
Any storytelling method possessed the ability to reach the subconscious. In the business scheme, reaching potential customers’ subconscious can drive them to make the purchase. A neuroscience study confirmed that 95% of our purchasing decision takes place subconsciously. This underlines that our purchasing decisions are based on emotions, and only later do we tend to justify our decisions with logic.
Now, the question remains: how to incorporate impactful business storytelling? Luckily, Piktochart has listed their top business storytelling methods for others to benchmark:
Let your staff tell your business for you Developing a company culture where your staff feel belonged and believe in is the greatest marketing investment any company can make. If your employees are happy, you are turning them to be your own brand ambassadors. The process of developing such a culture relies on building organic and honest business stories. It also requires a long time to establish before it flourishes. For tips on building authentic company culture, click here.
Generate empowering copy Piktochart believes that the “About Us” page on the company’s website is one of the crucial storytelling tools. Writing a powerful copy requires a strong writing skills to define your company culture and mission as briefly as possible. The shorter the better, if you can summarize your company’s stories into one sentence, it will solidify your company’s mission and make an impactful impression on potential leads.
Twitter’s business storytelling Piktochart advises businesses to seriously branch out their social media reach to Twitter. With 330 million monthly active users, the average Twitter user follows at least around 5 businesses. “If you think your audience is not on Twitter, then think again. It could be an avenue to a whole new market that you’ve overlooked,” added Piktochart.
Storytelling on Twitter can go two ways, educate or entertain. Using Twitter’s “thread” feature, you can promote your business stories while showcasing the quirkiness and the highlighted styles of your business. Examples of good business storytelling in Twitter can be benchmarked from Innocent Drinks.
Do you like adverts presented via the medium of flow charts? | | ____________ | | Yes No | | | | See below Uh oh pic.twitter.com/JQkiqW59Er
Visually tell your stories Did you know that our brains process visuals sixty thousand times faster than any text? If you have a compelling visual presentation, users are most likely to stay and come back to your page. When engagement is high, your website will rank on top of Google’s SERPs in no time. Moreover, visual storytelling could enhance your overall storytelling method by displaying information in engaging manners. This includes incorporating infographics, posters, pictures, and videos into your stories.
Claiming as one of the world’s first online infographic makers, Piktochart’s storytelling relies strongly on visual communication. Not only evident on their website, but Piktochart also incorporates social media platforms in their marketing endeavors so that potential leads could perceive Piktochart’s selling points as straightforwardly as possible. The tagline “Piktochart helps you create” best represents all of its products and services which range from poster designing to data storytelling, all within the realm of “creating” the best brand or information language for your brand. Lastly, Piktochart also lists each company they have worked with on their website, immediately establishing the brand persona that if these big brands trust Piktochart’s services, then so can you. All of these combined make up Piktochart’s brand storytelling that leads them to become one of Malaysia’s giant tech startups.
Bringing the best solutions for existing problems remains the best marketing strategy for any business. However, when you sell products and services in a way that evokes emotional contagion, people are more likely to engage with your brands. Coming up with a brilliant story for business requires a lot of try-and-error. Hopefully, this guide by Piktochart could save your startup a couple of error trials and immediately get onto what matters.