Branding Your Startup: It’s All About Making A Name

Have an idea innovative enough to be capitalised upon?

Great, you sure do have every modicum of motivation and inspiration to create a legacy that lives forever. This might be that one big chance to break free from the shackles of mediocrity and aim for something big, something that changes you and your team members’ life forever- Yes, your own venture!

It can be anything, right from an ice-cream delivery service to a company providing IT solutions. However, the imperative thing to consider is the chances of your startup being successful and for that to happen, popularity stands as a major milestone to be achieved.

Hence, we arrive at the need to give it an appropriate branding value, but how?

The section to follow will help you in the same regard and suggest some of the most basic yet crucial tips to brand your startup for success.

Always Keep Your Target Audience in Mind

Starting with your branding campaign without having an idea about the target audience is quite similar to spotting a needle in a haystack. There are a number of things you need to consider first. Know what your customers’ need and the constraints that’ll help you determine it. This plays a significant role in letting you curate the most innovative way to present your business. A well-defined target would any day be preferable, as it enables you to paint a vivid picture of the targeted consumer and focus your entire efforts on them.

Come Up with an Apt ‘Brand Positioning Statement’

It is assumed that you’ve undergone a thorough competitive analysis and have a clear sense of demand for the products and services you offer. Now, you begin to tap the market as soon as you create a differentiating message through the branding statement.  This, quite crucially determines your brand position in the market.

It’s quite simple. All you need is to keep three things crystal clear – the product/solution you provide, the unique selling proposition that makes it stand apart from others in the market and the audience you aim to sell it to. However, the key rule over here is to keep it brisk and simple. Also, this quite as much is the first brick to the foundation of your venture, so know your niche and act carefully.

Never Underestimate The Power of Social Media

Obviously, need of the hour is an extensive PR campaign. But, the thing that’ll make your brand stand apart is collaborating it with the likes of Facebook, Twitter and LinkedIn. To make your brand go viral even at the initial stage, complement every modicum of your PR efforts with a social media campaign. You can always use websites like Facebook and LinkedIn to search for journalists and engage them in pitches about your company. Share your views on different topics and establish a much required voice for your brand. At least, it’ll help people confirm regarding the opinion your company supports.

Engage Your Team As Well

The purpose of your brand stands futile if your employees don’t connect with the message it seeks to express. Getting the workforce involved is a much easier process during the initial stages, rather than forcing them to conform during the later phase.  They should take pride in the cause it supports and the way your company aims to function.

During the building phase, ask for regular employee feedback and the possible tweaks they think are necessary to set the brand right. This ensured, your employees will never feel disengaged and would even take an extra step to promote it.


Building your brand is as significant as business planning. There’s no chance of an afterthought once the brand goes viral. So, being consistent, create the proper presence it requires. For this might be an opportunity to not only entice your clients, but potential investors as well.


Anshuman KukretiAuthor Bio: Anshuman Kukreti is a professional writer and a keen follower of the emirates job market. An engineer by qualification and an artist at heart, he writes on various topics related to employment across the globe. Reach him @ LinkedInTwitter and Google+.



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