Author Archive

How to Maximise Sales on Christmas and New Year Season 

Christmas and New Year holidays are the two most awaited time of the year for many businesses. Why? Because the festive season is when the biggest sale happen. According to Cloud Ways research, there is a whopping 246.15 percent increase in worldwide e-commerce sales during holiday seasons. Gen Z won as the highest holiday spender

How Important is Your Website’s Visual for Customers? 

It is common knowledge that our clothes, hairstyles, body language, and even smell are the first determiner in how people will treat us. But does this notion also go the same to a company website design? The answer is an obvious YES. Statistics by PARQA revealed that judgements on a company’s credibility are 75 percent

Microservice vs. Monolith: Which One is the Best to Use? 

What are microservice and monolith?  Microservice is an approach to application development in which a large application is built as a suite of modular services. It is generally used by large scale business to handle larger traffic loads. Martin Fowler advised that early startup should not even consider microservices unless you have a system that

Beating the Impossible: Building a Single-Person Startup

There is a common belief that in order to successfully build a company, you need a proper team to start. So, does it mean it is impossible to build a single-person startup? The answer would be NO. While nothing is impossible, the road to go there might not be easy and is less travelled. Single-person

How to Use TikTok as a Marketing Strategy

Michael Stelzner said that if you can deliver better results for your company with your social media marketing, you could be the reason your company thrives. What Stelzner tried to emphasise is that marketers should adopt social marketing approach because it is the only way to make your products or services known in no time.

This Is How You Should Use Curiosity for Marketing Booster

Study published at JSTOR found that curiosity plays an important role in engaging customers. Identifying processes of curiosity resolution and its impact on consumer motivation and learning, the data revealed that curiosity-generating advertising strategy does increase interest and learning relative to a strategy that provides detailed product information. Consumers who are directed to curiosity-advertising did

Understand Your Business, Know Your Types of Entrepreneurship

The two most vital ingredients for building a successful business are: to know your personality to help you succeed in building a team and to understand your business niche. For the personality traits, professional founders commonly possess at least these five common attributes: passion, resilience, strong sense of self, flexibility, and vision. See also: 10 Movies

5 Best AFFORDABLE E-commerce Courses for Beginners & Experts

It is important to equip and acknowledge yourself when building your own e-commerce business. That said, taking e-commerce courses could be the right path to help pave your way. However, it is never easy to find great, high-quality courses for e-commerce because there are too many kinds of ecom courses on the market. So, to

The (I’m)possible Mission: Developing a Startup Mindset

How do you define entrepreneurial journey? Some might say that it is a tough and lonely journey where you have none to depend on but yourself. But at the same time, it could be the most rewarding career you can achieve in life. Besides, being a successful entrepreneur can also give you a sense of

20 Workplace Wellness Programs When Startup Is On Budget

“Health is a state of body. Wellness is a state of being.” – J. Stanford Researchers at Harvard Business Review found that every dollar invested in wellness, companies can get an average return of $2.71 gained from improved productivity, declining absenteeism, and lower healthcare costs. At the same time, promoting wellness in the workplace also