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Here’s What Startups Should Do before Going Remote

The boom of remote working has made more people aspire to work in a company that supports work-life balance. 65 percent of FlexJobs survey respondents reported wanting to be full-time remote employees post-pandemic, and 31 percent wanted a hybrid remote work environment.  When asked the reason why they prefer remote jobs, 27 percent of workers

How to Prioritise Social Responsibility in Your Developing Startup 

Having Corporate Social Responsibility (CSR) initiatives in a startup is essential to seal trust and build relationships with customers and investors. As great as it is, prioritising CSR in a startup also comes with various challenges.  To illustrate, one of the biggest challenges startups face is getting off the ground. Startups need to ensure their

Startup Should Have Social Responsibility Initiative from Day One, Here’s Why

In an organised startup development, corporate social responsibility often gets lost in the shuffle. Many startup founders tend to focus on launching and improving their products or services, innovations, finding investors to get funding, and monetization. You might also opine that Corporate Social Responsibility is only for big companies, thus you will only do it

 21 Free & Low-Budget Email Marketing Service Providers 

How’s your email marketing going, entrepreneurs? We have discussed plenty of marketing ideas, tips and tricks in our marketing article series. In this article, we will cover free and low-budget email marketing service startups and SMEs can use.  Why use an email marketing service?  Email marketing is one of the most cost-effective marketing strategies for

7 Worthwhile Low-Budget Marketing Ideas  

Small-to-medium businesses (SMEs) and startups might face various challenges in order to stay in the black and maintain cash flow. Small businesses often have a tight marketing budget to work with, which makes promoting difficult. Additionally, marketing budgets can increase from time to time in a world of constant changes. According to a CMO Survey,

7 Tips to Save Money as New Startups 

Congratulations on starting a new business! You finally step closer to being your own boss and helping the economy by creating new job opportunities. However, it is worth keeping in mind that: Startups can be extremely demanding and challenging. Especially with today’s persisting global pandemic, the economy is hitting a new low – leaving startups

Optimise Your Email Marketing with These Executable Plans 

There are two models of marketing approach that businesses commonly use to make their product or service known to the public, namely: direct and indirect marketing. Indirect marketing consists of SEO optimisation, content marketing, PR, social media, referrals, and so on. Meanwhile, direct marketing involves email, SMS, experimental, and direct mail marketing. In this article,

How Difficult Is It to Find THE RIGHT Co-Founder? 

Starting a business as a single-person founder is possible and awesome at the same time because it is 2.6 times more likely to succeed than building a business with co-founders. However, you have to keep in mind that founding a company solo and with a partner offers different dynamics of management and finances.  If you

Is It a Good Idea to Do Bootstrapping? 

Sourcing for capital is never an easy task for newly founded businesses. Because of this reason, some startups choose to bootstrap during their first year. While bootstrapping helps run the businesses, is it really effective? Are you qualified to do so? What are the drawbacks and benefits? And what can you do when your savings

Why Should You Join Startup Communities? 

Starting a business can be exciting and uniquely challenging. Even so, the meteoric success of a startup-found business, such as Facebook, Uber, PayPal, and Airbnb have inspired many entrepreneurial-minded professionals to follow their passion. While life at an up-and-coming venture might seem endlessly exhilarating, it does not come without its share of risks. About 50