A Quick Guide to Pitching Your Startup

Take a close look at the people working with sales and observe the way they talk in that distinct persuasive tone. That is what we call a signature pitch.

Have you ever wondered how they do that? For sure you have! And admit it, you feel a pang of envy at the ease they can deliver a pitch without looking like they are trying too hard.

Pitches are those one‐minute liners that are meant to draw a customer’s attention, which is more like doing a stand-up advertising. Remember, with the advent of technology, the attention span of a lot of people now have become lesser. Thus, you have to make sure to get their attention at the soonest time possible before someone else does.

So in creating your pitch, consider the following do’s and dont’s:

 

DOs

Drop names.

If you came from a prestigious school, say it. Make an impression that you are one good egg that’s worthy of your contact’s time. If you know someone reputable in your niche – and he knows you in a positive way, let people know that too.

Stay happy; be confident with what you have to offer.

A rising tide lifts all boats as what they say, and always be the rising tide. Be positive in what you do and be optimistic that you’ll win every single day with your pitch. It may not be learning literally, but lessons learned along the way are really little gems.

Practice your pitch.

Keep playing that one‐minute script and you will feel free from unnecessary anxiety attacks when the right opportunity comes. It also helps you overcome stuttering in front of your prospect. Make sure to do this in front of a mirror so that you’ll also see how you look like. Just think about this, will they even believe you if you seem like uttering some tongue twisters when talking to them? I guess not!

 

DONTs

Display too much modesty ‐ brag a little about yourself.

Convey that you were distinguished before as an excellent team‐player, this will increase your stature in front of your prospects.  But do so without flaunting it too much. Share some information how you were able to display this ability in the past to prove that you really walk your talk. Nowadays, it’s very important that you always substantiate what you’ve said.

Monologue all the way; strike a meaningful conversation too.

By studying how your prospects react to your pitch, you’ll know how to proceed and make your business work. Your pitch is aimed at capturing their attention, but once you’re able to do that – make sure to strike a conversation to get what’s inside at your prospect’s head.

It made me remember a movie I’ve watched before titled The Out-of-Towners and I super love the first few words of his pitch:

“Do you know what your problem is?”

It was a phrase that has made him win a job in an advertising company. You can do the same. Practice your pitch now!

 

Read also: Social Media Mistakes Businesses Make 

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Article contributed by Startup Jobs Asia‘s Team.

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