If you have just conceptualized your startup, the first thing you would need other than the name of your startup, is the logo. Some might seek help from experts to create the most suitable logo, but others prefer to design it together by brainstorming with their team.
A logo is the simplest way to present the company’s brand yet the most important as other than it representing the company in both online and offline materials, the logo will also be the first impression you give to the public.
Here are some traits in designing an effective logo you can adopt:
Simplicity. A logo should be simple yet impressive. The fonts, colours and backgrounds are important elements to depict your overall startup. Don’t create a complicated logo with too much additional decoration. Instead, create a simple yet attractive logo that people can remember easily.
Memorability. Research on the kind of logo you think works best for your startup but do not create something similar that you can find on the net. Similar logos will give the impression that your startup lacks creativity and originality. Focusing on your startup’s mission and characteristics are important. The logo has to appeal to your targeted audience so that they have a great first impression, and thereby, they will remember your startup. Remember, authenticity.
Timeless. To follow the current trends of logo creation is preferable. However, startups should consider about the timelessness factor of the icon. A great logo is everlasting!
Versatility. Does your logo scale to different sizes without losing the resolution quality? It is important to be sure that your logo can work across various media (both printed and electronic) like job announcements, advertisements, profile pictures, and more.
Appropriateness. Is your logo suitable for your targeted audience? The logo should catch the eye of the crowd you target. For example, if you are in a professional services startup, you wouldn’t want to use kiddish fonts and colours right?
Lastly, always list the brief of your logo representation, do your research, conceptualised the logo and revise if necessary. Don’t forget to involve your team in this thought process too, as their inputs can be valuable. Moreover, by involving them in this process, it will boost up their sense of ownership for your startup too!
Next read: New to the Startup Scene? Here are 4 Must Know Tips for Startup Founder