Entrepreneurs are one of the most skillful people in the business industry. They are known to be risk-takers, innovators, and problem solvers. Despite this, entrepreneurs are still not perfect. Many of them find dealing with sales and marketing hard.
If you are an aspiring entrepreneur ready to go out into the real and competitive world of business, here are some tips to get those sales and marketing stuff right.
Choose Customers Wisely
Most of us think that in order to become successful, one should get as many customers as he can get but the truth is an entrepreneur should also consider the type of people he wants to give his service to.
You cannot please each person that walks right through your door. Some customers might disagree on how the business gives results. The thing is, if you can get all those “right” types of customers, you can focus on how to keep them satisfied based on what you can actually offer. This is better than pursuing customers who just give you reasons to make adjustments each time.
This is not about getting picky with the customers. It is about an entrepreneur pursuing customers who are happy and willing to pay for what exactly he can offer.
Diversify Lead Generation Portfolio
Too much is not good, the same as too little is any better.
Over-investing in particular types of lead generation and marketing activities is a mistake an entrepreneur should avoid. If you spend all that blood and sweat making cold calls without even considering a decent website and social media presence you’ll be making the wrong move which may result on all that opportunities going out of the radar.
On the other hand, spending too much of your time, money and effort on an elaborate web presence and neglecting researching and reaching out to your potential customers, won’t do any good for sales.
Balancing resources and time investments is the best move to make in marketing, that comes with a nice variety of outbound lead generation (email, sales calls, direct mail, advertising) and inbound lead generation (SEO, website content, social media).
Don’t Let Enthusiasm be the Enemy of Sales Success
To believe in your company and be enthusiastic about what it offers, entrepreneurs seem to be their own biggest fans. But there are just certain truths that cannot be denied like the effect of too much of these so-called belief and enthusiasm. Some entrepreneurs lose their sight about some facts about their products or sometimes lose track of what the customers need.
If you’re this all-excited entrepreneur, with regards to closing deals or foreseeing how high your product will soar, you might scare your customers away.
Learn to accept the fact that your product may sometimes not be the right fit. Forcing people just to make a sale is not a good way to go.
Get your enthusiasm on the right place because losing your valued customers is a price too high to pay.
Be a Problem Solver
Problems come and go but how you handle them is also an important thing when it comes to being a successful entrepreneur.
Sales and marketing involves solving problems and the good news is entrepreneurs are natural problem-solvers who have the desire to create and innovate to deliver a higher form of satisfaction to the customers.
Learning is a never-ending process especially when you’re an entrepreneur. You should know how to establish relationships with your customers, to give your attention on what they actually need and to find solutions to their problem the entrepreneurial way. If you can make your business a better place for the customers then sales will be a problem no more.
Remember that improving the situation of your customers will be one of the key factors that could push your business up to success.
Next read…Think Twice Before Running a Startup From Home
Article contributed by Startup Jobs Asia‘s Team.
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