Social media story is as engaging as post content when it comes to attracting more customers to click-through your page and product or service.
The question is WHY Instagram Story?
According to ClickZ article, Instagram has become one of the fastest-growing platforms on social media. When it comes to advertising, Instagram manages to make 23 percent as much spend as Facebook in the second quarter of 2018. Instagram, especially Insta story, has also grown to be among the best investments for marketers as it has 400 million viewers on a daily basis. The number exceeds Facebook story which only has 150 million active daily users.
So, without wasting more time, here’s how to maximise Instagram story for marketing to get more clicks and drive more leads and conversion to sales.
1. Be moderate in your story posting strategy
Albeit Instagram will not penalise you for posting too many stories on an account, it has a mute option for users to “block” your story. This is a bad thing for marketer as you might lose a potential customer/client.
Nevertheless, that is not to say that posting a ton of content is a bad thing. It can actually be a good strategy as long as your content is engaging and the content meets follower’s expectations and preferences. As Instagram story only lasts for 24 hours, you can always renew your story with new content.
In conclusion, there is no certain amount of story postings. But remember, you need to create engaging content so your followers will stick with your stories. That said, if you have difficulty in creating content, you might want to post a few stories per week. On the other hand, if you get tons of creative content, you can go with 15+ stories a day. And yet – keep in mind that followers might expect consistent quality of content and scheduled story.
2. Be mindful with the size
To improve followers’ interest in watching more of your stories, you should provide uncropped, good visual images. Hence, you should be careful with the specs of your Instagram stories. Generally, your content story must follow these three rules.
Video or photo aspect ratio should be 9:16
Video of photo size should be 1080 x 1920 pixels
Maximum video length should be 15 seconds (but Instagram will automatically split the video that is longer than 15 seconds)
In addition, you should stay in a blue line to make sure that your Instagram story is fully visible to all users.
3. Get attractive and engaging
Instagram story constantly add new features and options for users. As a smart marketer/advertiser, you should maximise this features. For instance, you can add “tap more button” to make the viewer curious about the next story. You can also gain more attention by carrying on a back-and-forth conversation or encourage followers to DM you personally.
Marketers also need to give full control over what followers are watching in their stories. Therefore, as best as possible, do follow the following simple rules:
give your viewers a sense of control
trigger viewers to go from passive to an active state by using buttons or Q&A option
pique curiosity to get users excited about your next segment. Let’s say ask a question or tell a story that wakes up curiosity
help followers with the chances of getting a tap instead of swipe