Producing money while you sleep, how does it sound? Quite tempting, right?
That’s how most people describe what it feels like to be an advertiser or affiliate. Being an affiliate marketer means you need to advertise someone else’s products or services to your blog, social media, websites, or other online platforms. The most interesting benefit of being in the affiliate industry is that you can earn a commission from advertising every time consumers end up buying the product or service from your website’s link – a very effective way to generate passive income, right?
See also: Push Your Startup Forward with Integrated Marketing
As you don’t own the product or even “possibly” never try the product or service, you should promote products or services that have values in order to produce a reliable advertisement. However, with tight competition in affiliate marketing, choosing products with value might not be easy. Consequently, there could be times you end up making wrong endorsement to the consumers. Here are valuable insights from Awin’s predictions that you should give full attention to if you want to be a successful affiliate marketer.
01 Tech gatekeepers will force a fundamental review of online tracking
Private tech companies are leading the current revolution in online marketing. General data protection regulation (GDPR) cited that in 2018, the impact of innumerable consent pop-ups and emails being sent has been relatively negligible. In addition, there is also legal precedence that starts to work together in a position around adopted tools which is simply unfit for purpose. There is also increasing popularity of privacy-first browser which saw its monthly active user base grows, which indicates a wider awareness and interest from online users in seeking out ways to connect online without giving up their personal information.
Following the survey, tracked online populations are increasing and tech gatekeepers are more open to giving users changes they want. Thusly, it will be a precarious year for businesses to rely overly upon the continuous changes and tech gatekeepers of their decisions. Advertisers, affiliates, and networkers will have to be nimble and respond quickly to a set of goalposts that are likely to be constantly moving in 2019.
02 Industry consolidation will herald the rise of “Uber affiliates” and a new opportunity for collaboration
Striking the right balance between too much-consolidated power and too little will be the challenge for the affiliate industry in 2019. As cited in the report, affiliate industry already struggles to make itself heard at executive level over the incumbent digital of display, search, and video. However, streamlining affiliate partnerships for advertisers allows them to access a better variety of tools and tech for reaching audiences across more aspects of a web in a simpler fashion. Consequently, it opens up a probability for the affiliate industry to overcome the challenge.
03 International trade disagreements might hinder cross-border e-commerce growth
The report found that there is a growing trend of consumers buying from overseas retailers, suggesting that by 2020 almost 45 percent of consumers would be shopping internationally on the web. Affiliates, in this concern, have played a key role in the popularisation of cross-border activity. They offer advertisers a hugely effective means of tapping into new international markets with their invaluable connection to local consumers. Current politicians, however, seemingly determined to complicate the nature of global trade and it might be a hard problem to be solved in the future.
04 A new emphasis on customer value rather than just customer acquisition
Part of the beauty of affiliate marketing programs is their flexibility. For advertisers, they represent a virtual chemistry set of marketing which can be adapted and experimented. Whether it is by tinkering with tiered commission groups for inciting more valuable purchases, establishing bounty thresholds for affiliates to hit a target, or other ways, an affiliate programme can be shaped to any purpose. It means affiliates can meet with specific goals such as paying more attention to the quality of sales.
05 5G won’t revolutionise digital advertising, yet
The current darling of ad tech forecasts, 5G seems to feature prominently as one to watch. The promise of the wireless network up to 1,000 times quicker and with 100 times less latency than 4G is an alluring prospect for marketers. For digital and affiliate advertising, the practical benefits lie primarily in speed. Vastly improved access to web via mobile devices will eliminate many obstacles and frustrations consumers often experience online. However, most countries around the world are only in the midst of setting this infrastructure up and testing its capabilities. We might not see any kind of mass adoption of 5G that will really shape and scale advertising for a few more years.
Other than that, affiliate marketers should also concern to some predictions, as cited in the research, including Amazon will represent a bigger threat than ever before; web tax initiatives that might squeeze e-commerce margins in 2019; affiliate’s proximity to consumers that will insulate them from digital deadheading; content monetisation dilemmas that will receive new attention; and automation of fundamentals that will carve out more time for strategic support.
Read also: Push and Pull Marketing — The Benefits and Drawbacks for Your Business