How’s your email marketing going, entrepreneurs? We have discussed plenty of marketing ideas, tips and tricks in our marketing article series. In this article, we will cover free and low-budget email marketing service startups and SMEs can use. Why use an email marketing service? Email marketing is one of the most cost-effective marketing strategies for
Small-to-medium businesses (SMEs) and startups might face various challenges in order to stay in the black and maintain cash flow. Small businesses often have a tight marketing budget to work with, which makes promoting difficult. Additionally, marketing budgets can increase from time to time in a world of constant changes. According to a CMO Survey,
Congratulations on starting a new business! You finally step closer to being your own boss and helping the economy by creating new job opportunities. However, it is worth keeping in mind that: Startups can be extremely demanding and challenging. Especially with today’s persisting global pandemic, the economy is hitting a new low – leaving startups
There are two models of marketing approach that businesses commonly use to make their product or service known to the public, namely: direct and indirect marketing. Indirect marketing consists of SEO optimisation, content marketing, PR, social media, referrals, and so on. Meanwhile, direct marketing involves email, SMS, experimental, and direct mail marketing. In this article,
Starting a business as a single-person founder is possible and awesome at the same time because it is 2.6 times more likely to succeed than building a business with co-founders. However, you have to keep in mind that founding a company solo and with a partner offers different dynamics of management and finances. If you
Sourcing for capital is never an easy task for newly founded businesses. Because of this reason, some startups choose to bootstrap during their first year. While bootstrapping helps run the businesses, is it really effective? Are you qualified to do so? What are the drawbacks and benefits? And what can you do when your savings
Starting a business can be exciting and uniquely challenging. Even so, the meteoric success of a startup-found business, such as Facebook, Uber, PayPal, and Airbnb have inspired many entrepreneurial-minded professionals to follow their passion. While life at an up-and-coming venture might seem endlessly exhilarating, it does not come without its share of risks. About 50
Many businesses have been forced to go digital due to the COVID-19 pandemic. Despite the endless possibilities that digital adoption can bring about to businesses, many still continue to take short-term advances by limiting themselves to only using online channels to drive promotions and sales. In short, how else can businesses take advantage of digitalisation?
Startups typically operate in an “all hands on deck” kind of environment where an employee might hold a few different roles at the same time. Having multiple responsibilities is not a piece of cake, especially when you’re rushed in a tight deadline. Knowing all these consequences, accepting a startup job offer would require thorough consideration.
Pros and cons of working at big companies Many believe that working at well-established companies will guarantee financial security and flashy perks. Corporate environments are also popular for their clear career development and leadership styles, thus allowing better access to professional networking. Unlike working at green companies like startups, bigger organisations can provide a sense