Is Entrepreneurship the Best Way to Escape Poverty?

WHO data showed that approximately 1.2 billion people in the world live in extreme poverty with less than one dollar per day to live, resulting in an unhealthy life around the world. As mentioned by the WHO, the most common causes of poverty are lack of jobs, lack of education, and high unemployment level. These

Target Market: What to Do, Tools to Use, and How to Optimise It

Most marketers are trying to talk to everybody and while they do it, they have a difficult time to even grab attention of anybody. This is why targeting in marketing is crucial. What is target market?   Targeting in marketing is a strategy to break down a large market into smaller segments to make you concentrate

Why You Should Adopt Omnichannel Marketing

Businesses today are impacted greatly by the internet as almost everything we see or buy can be found on the internet. So, what does it imply? Well, it implies that today’s digital service has pushed businesses to rethink their services. While traditional marketing media such as printed ads, mailboxes, and commercial TVs are still effective,

2019 Insights Affiliate Marketers Should Watch Out

Producing money while you sleep, how does it sound? Quite tempting, right? That’s how most people describe what it feels like to be an advertiser or affiliate. Being an affiliate marketer means you need to advertise someone else’s products or services to your blog, social media, websites, or other online platforms. The most interesting benefit

Do The Right Things – A Guide When Your Startup Fails

There is a story of an early stage startup which goes like this: “Anton worked at a startup as a UX designer starting from 2018. He worked with 8 other people. They all are loyal to the company because they trust the CEO. They worked together for almost a year and everything seems to work

One Problem in Entrepreneurship You Might Not Aware Of

When asked about what true success is, what is the first thing coming to your mind? Most people would probably answer that being successful means you can generate a million dollars, build a company, or travel without worrying about money, right? While having a stable business can be considered a success, most people fail to

The Lonely Journey of Entrepreneurship & How to Combat It

Successful entrepreneurs are often seen to lead a comfortable and worry-free life. On social media, for example, rewarding entrepreneurs are framed with luxurious vehicles, lavish vacation, and flashy parties. While they might look happy in those pictures, do you realise that the success portrayed in the photograph and in reality is different? Through the visual

Google Algorithm Update & Content Strategy in 2019: How It Affects Your Business

Google keeps improving from time to time. The tech giant is regularly updating their system and algorithm. The algorithm update is aimed to improve the performance of the search engine and to address concerns such as search ranking, mobile optimisation, penalisation of various websites, and content optimisation. In 2018, Google updated its several algorithms that

Lesson Learnt: What Do Young Entrepreneurs Do Wrongly?

“The two most important days in your life are the day you are born and the day you find out why.” – Mark Twain More and more small businesses are emerging in the market. A survey by Small Business Trends showed that nearly 70 percent of entrepreneurs start running their own business from home. While

Facts That Good Entrepreneurs Know BUT Others Don’t

Business world has always been interesting. You cannot know what will happen in the business sphere unless you do the business. For example, while you expect that your product or service will be highly on-demand in the market for at least 10 years ahead, there are good chances that it will last only for 4