You Should Invest Startup Budget in These 5 Technologies

Just like a glass at the edge of a table – with one touch it could fall and break, or with one touch it could fall and be caught by a helping hand – startup that seems fragile due to lack of planning, resources, and budget can actually be saved with the right adoption of

How to Maximise Your Startup with Blockchain

The one and ‘probably’ only technology that has no end to explore, blockchain! First invented in 2008 to serve as public transaction ledger of the cryptocurrency bitcoin, blockchain potential is found to be much more than a transaction of cryptocurrency. In businesses, blockchain has helped industries thrive in terms of security, recruitment, contracts, absence, productivity,

10 Movies about Startup You Could Watch and Learn From

Stories, be it fiction or real, can always impress audiences with their lesson or value that are often based on real facts. While good movies can excite and engage us – make us feel that the story is real, the right films can do much more. Thus, if you are a movie lover, here are

Keen on being an Enviroprenerus? Here are Ideas to Get Started

The New York Times reported that India has the longest and most intense heatwaves in decades, with temperatures reaching 123 degrees and had killed at least 36 civilians. The heatwave was just the beginning, as our planet is poised at the brink of a severe environmental crisis with current issues such as pollution, global warming,

The Impact of Internet Cookies on eCommerce

 Cookies with hot coffee and a book you love, on a rainy day. How does that sound? Yummy and alluring, isn’t it? But well, we are going to talk about another kind of cookie here. A cookie that can help you get richer as it allows you to improve your conversion rate. Right! Just like

Is Entrepreneurship the Best Way to Escape Poverty?

WHO data showed that approximately 1.2 billion people in the world live in extreme poverty with less than one dollar per day to live, resulting in an unhealthy life around the world. As mentioned by the WHO, the most common causes of poverty are lack of jobs, lack of education, and high unemployment level. These

Target Market: What to Do, Tools to Use, and How to Optimise It

Most marketers are trying to talk to everybody and while they do it, they have a difficult time to even grab attention of anybody. This is why targeting in marketing is crucial. What is target market?   Targeting in marketing is a strategy to break down a large market into smaller segments to make you concentrate

Why You Should Adopt Omnichannel Marketing

Businesses today are impacted greatly by the internet as almost everything we see or buy can be found on the internet. So, what does it imply? Well, it implies that today’s digital service has pushed businesses to rethink their services. While traditional marketing media such as printed ads, mailboxes, and commercial TVs are still effective,

2019 Insights Affiliate Marketers Should Watch Out

Producing money while you sleep, how does it sound? Quite tempting, right? That’s how most people describe what it feels like to be an advertiser or affiliate. Being an affiliate marketer means you need to advertise someone else’s products or services to your blog, social media, websites, or other online platforms. The most interesting benefit

Do The Right Things – A Guide When Your Startup Fails

There is a story of an early stage startup which goes like this: “Anton worked at a startup as a UX designer starting from 2018. He worked with 8 other people. They all are loyal to the company because they trust the CEO. They worked together for almost a year and everything seems to work