7 Vital KPIs Ecommerce Marketer Should Monitor on Daily Basis

According to Investopedia, KPI (Key Performance Indicator) is a set of quantifiable measures that a company or industry uses to gauge and compare performance in terms of meeting their strategic and operational goals. AdAge mentioned that 93 percent CMOs are under more pressure to deliver a better ROI. Yet, if marketers do not understand marketing

How Technology Has Impacted Entrepreneurship

American Express reported that technology has led to major changes in the way businesses operate. Social media, virtual office, and cloud computing are a few examples of innovations born in the modern era of digital technology. Big data, Artificial Intelligence (AI), and advanced analytics applications are key drivers of innovation that have been changing the

Don’t Burn the Cash: How to Manage Your Startup Finance

In a modern business landscape, fundraising act as a major constituent to support startup growth and so, there are many ways to get funding. Besides helping newly-built business grow, funding also helps startup achieve financial objectives, removes glitches along the way, matches business standards and high level competition, as well as stays competitive in the

6 Ways to Get Funding for Your Early-Stage Startup

An out-of-the-box idea, strong determination and high-performing team are essential receipts in building a successful startup. However, these are not enough to ensure your business running smoothly without stable financial support. Money, above all, is often a prerequisite. According to Business Psychology, money in early startup is a lagging indicator of business success. It is

3 Most Tried and Failed Business Ideas

Evan Williams, former CEO of Twitter, has a tough story behind his success. Before running Twitter, Evan was building a podcasting platform called Odeo. However, the project didn’t take off because Apple announced the podcast section in iTunes store at the same time. Unable to compete with the rival, Odeo was folded shortly afterward. James

3 Signs You are Your Own Business Enemy

One of the main purposes of starting a business is to build relations and gain profits from one party and another. That being said, a good business is not a one-man show as it cannot be managed by only one person. Business partners, in this case, play an important role in ensuring that the business

Part Artist – Part Scientist: The Evolution of Marketer

Marketing is vital for every organisation as it plays key role in increasing sales, growing the business, and engaging customers. It also builds awareness of your company brand so people will recognise and have better knowledge about the products or services you offer. In other words, marketing is more like food than it is medicine.

Bored with Business Routine? 10 Ways to Stay Creative and Keep Going

Let’s face it: having routine could be boring. Waking up in the morning, arranging schedule for the day, going to work, meeting clients, discussing business plans with partners, doing these activities over and over can be tiresome at some point. Heather Lench said to BBC that, “Boredom stops us ploughing the same old furrow and

The Difference between Entrepreneur and Businessman

Do you want to be an entrepreneur, or a businessman? What differs between them, anyway? Oftentimes, people use these two terms interchangeably as they have similar meanings.  In fact, there is a slight difference between both. Before further discussion, let’s take a look at the table below. Table taken from https://keydifferences.com In the table above,

Psychology Today: Do Introverts Have a Chance to Build a Business?

What comes to your mind when hearing the word ‘introvert’? Chances are, you will think about silent, shy, and awkward individual who prefers to spend time alone instead of socialising with others. While extroverts tend to be liked and popular among others, it might seem that introverts are ignored or even underestimated in social situation